Coca-Cola has a long history of continuing to innovate within its landscape. Given the brand’s rich history and global reach, it makes sense that it continues to push the boundaries in an attempt to maintain relevance. The latest introduction from the Atlanta-based brand is a Colombia-specific, all-ice bottle. Shaped and contoured in a replica fashion to its iconic bottle, Coca-Cola has crafted it from ice as opposed to the traditional glass-blown composition. While it may not be the most practical or easy-to-hold invention as of yet, it sure is cool. While this one is currently only slated with exposure in Colombia, we’ll wait and see if beachgoers across the globe will ever see this arrive on shelves (or freezerss) in their country.
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