Transcending its denim roots onto other wardrobe staples, Roy Roger’s culls from a blend of quality fabrics and lively prints in its latest designs for its SURF Heritage Line and Beach Line. For 2013 summer, the Italian brand steps back from the plain shade colors from last season and employs summer-friendly hues and prints — including Hawaiian and floral — on board shorts, denim shorts and polo shirts. In particular, the board shorts have seen updated fits for added comfort and functionality while the denim pieces continue the brand’s authentic motifs with worn-out effects and shaded textures. The 2013 summer swimwear collection is now available from selected Roy Roger’s stockiest, and the brand’s collections will be available online as well from the Sevenbell online store, launching this September.
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