The “Great British Outdoors” is the setting of Hussein Chalayan‘s latest collection for PUMA, a dual realm of country and city residing somewhere between Glastonbury, Cornwall and Piccadilly. Grounded in hobbies such as camping, bird watching, fly fishing and pylon trekking, designs are raw and simple, and also lighter and airier in keeping with the season. Tech-inspired elements look to pylons for structure, composition and fastenings, while details like the nerd pocketing adored by British hobbyists and tent-informed constructions and configurations provide unique design references. A new and more functional dress code for the urban outdoorsman, the PUMA by Hussein Chalayan Spring/Summer 2013 collection is available now at PUMA Black Label locations worldwide.
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