High-end menswear label Baldessarini was founded by Werner Baldessarini, the former chairman of Hugo Boss. The German brand kicks off its Spring/Summer 2013 campaign with a totally extreme lookbook. Featuring pro surfer Chris del Moro, the photo set pairs a beautifully tailored tuxedo with a pair of the brand’s quality high-top sneakers. The lookbook also includes several shots of del Moro riding the concrete wave, as well as the surfer posing jovially with a longboard. Baldessarini’s newest campaign does well to kickstart a more active aesthetic the brand may seek with its newest releases.
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