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Not unlike smartphones or bangles of some variety, Diet Coke is a ubiquitous accessory in the hands of fashionistas worldwide. It comes as no surprise then, that Marc Jacobs would conceive of the latest bottle design for the essential soft drink. The recently announced Jacobs as its new Creative Director, and with this news has released three unique bottles to celebrate Diet Coke’s 30th anniversary in Europe. Jacobs’ effect can be immediately felt in the bottles, which have been created in line with a poppy “I Like the ’90s” theme. The bottles, featuring the same designs as the collaborative cans, are available early via Parisian boutique colette preceding a more widespread European release later this month.