Confidently boasting its Hawaiian origins, Aloha Army borrows its alluring landscape to host the 2013 spring/summer lookbook. The sister brand to In4mation, Aloha Army shows the same dexterity to street-inspired attire as it does with scenic-driven hues and graphics. Staying away from the stereotypes and misconceptions of Hawaii, the collection aims to curate authentic representations true to its roots. As marketing director Jun Jo suggests, “I get to take all of the elements of what it’s like to have grown up and to live in Hawaii—from the ocean to the streets of Honolulu—and then try and relay that into something tangible.” Amidst a range of signature Aloha snapbacks in new colorways, a number of loose-fitted tees and vest complement the panoramic backdrop. Head over to the In4mation online store now for more on the spring/summer collection.
- Brooke Dombroski