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Levi’s Streetwear 2013 Spring/Summer Lookbook

Americana heritage label Levi’s is of course synonymous with fine denim being the first to produce

Americana heritage label Levi’s is of course synonymous with fine denim being the first to produce a pair of jeans during the later part of the 19th century. Its famous silhouettes and quality materials have become the go-to jeans for many style genres across the world. Capitalizing on its superior brand equity, the California-headquartered label decided to craft a line devoted specifically to skateboarding culture and all those who are passionate about street style. Having already offered a glimpse to its upcoming spring/summer collection with a short video piece seen here, Levi’s sends over a lookbook highlighting key drops from the said range with help from European skateboarders Jacob Ovgren and Alessandro Magnani. The latest collection will feature a mix of authentic skate basics as well as the first STA-PREST™ shorts that limit wrinkling, a variety of new tops, parkas, and more. Levi’s Streetwear will also offer a line of denim with a lightweight stretch fabric, reinforced seams and bar tracks at critical stress points, triple-layered belt loops, and chain stitching at the hems. Each pair of jeans will also see the now iconic black Levi’s® Tab® on its back right pocket, a black Two Horse Patch, black rubber-coated hems, and heritage-inspired buttons and rivets in a black matte finish. Unfortunately this collection is exclusive to the European market with boutiques like Slam City Skates and FTC being the first to see spring drops.

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