Born of a partnership between skateboard mogul and television star Rob Dyrdek, action sports designer Jerome Mage, and Fox Head, Inc. CEO Pete Fox, IVI is a line of eyewear and accessories that combine premium materials, clean lines and unique details. Frills and gimmicks, meanwhile, are kept to a bare minimum to keep one’s focus on more important things — emulating one’s idols, for instance, or becoming an icon — according to the label. New for 2013 is a range of handmade frames that offer something for just about every face shape, along with features like forged aluminum temples, five-barrel hinges and lenses by Carl Zeiss. Notable among them is IVI’s best-selling model, the Giving — an angular update of the classic Wayfarer — while rounded frames like the Jagger and Division offer nice alternatives in the same premium fit and finish. IVI’s Spring 2013 collection is available for purchase now online.
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