Diet Coke Unveils Its Marc Jacobs-Designed Cans

After news broke that Marc Jacobs would be serving as Creative Director for Diet Coke, we’re now

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Food & Beverage
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After news broke that Marc Jacobs would be serving as Creative Director for Diet Coke, we’re now privy to the cans crafted by the designer. Jacobs’ homage to female empowerment in the ’80s and ’90s as part of the soda giant’s “Sparkling Together for 30 Years” campaign sees three different cans created – with one featuring stylized birds flit around a fashion illustration showing a model crouching in a bustier dress, stiletto heels, and a tall trilby hat – another awash in a flurry of bow ties over a model in a strong-shouldered tuxedo and top hat, and the last surrounded by a shower of polka dots. The first cans and bottles are slated to arrive next month in 11 European markets including the UK, France, Benelux and Iceland. Jacobs had a hand in three cans, three bottles and three ad campaigns – with each corresponding to a recent decade in fashion.

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