Marc Jacobs will take over from Jean Paul Gaultier as the new creative director of Diet Coke for 2013. Celebrating their 30th anniversary in Europe this year, the campaign dubbed “Sparkling Together For 30 Years” will feature in Jacobs’ own words “whimsical, feminine” packaging for the soft drink giant. The first cans and bottles are slated to arrive next month in 11 European markets including the UK, France, Benelux and Iceland. Jacobs had a hand in three cans, three bottles and three ad campaigns – each corresponding to a recent decade in fashion. Shot by Stéphane Sednaoui, the campaign is destined for print, outdoor and digital outlets.
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