Diddy Launches AQUAhydrate Water with Mark Wahlberg

Having taken Ciroc vodka under its wing, Diddy extends its realm in drink distribution by collaborating with Mark Wahlberg on a new performance water titled AQUAhydrate. Today, the duo have announced a joint venture with CEO John Cochran – formerly President of Fiji Water – on overseeing business strategies and driving the water brand to new depths. Without sugar, calories or any enhanced vitamin supplements, AQUAhydrate aim to continue its successful streak after being voted Best Product Revamp of Best of 2012 award.  Here’s a few words from Diddy regarding his latest deliverance:

“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with. Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.”