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Our musically savvy-comrades at HYPETRAK have teamed up with Ogilvy & Mathers’ Geometry Global to present Young Guru On Engineering Creativity. The talk will circle around the Grammy Award-winning producer’s expertise in engineering and production for the likes of Jay Z, Eminem, Beyonce, Drake and the like. Nicknamed The Sound of New York, Young Guru’s tenure as A&R at Roc-A-Fella and Def Jam Records will also prompt him to share insights on the music industry and the key to success for young creatives striving in the internet age. A continuation of his talks at USC, Google, RedBull Music Academy and BitTorrent, Young Guru On Engineering Creativity is on now, with live streaming via HYPETRAK and the HYPETRAK YouTube Channel.