Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Some languages may be automatically translated. Accuracy may vary.

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Collina Strada
  • Hillary Taymour
  • Nike
  • Spider-Man
  • Nike GT Cut 4
  • AJ Dybantsa
  • Porsche
HypebeastHypebaeHypeartHypemapsHBX

Coca-Cola x Reebok Pump Fury HLS

Reebok presents a vibrant new edition of the Pump Fury HLS produced in collaboration with beverage

Coca-Cola x Reebok Pump Fury HLS
Footwear Fashion
5.4K 0 Comments
Save

Reebok presents a vibrant new edition of the Pump Fury HLS produced in collaboration with beverage giant Coca-Cola. The design takes on the company’s classic colors and features a shiny red upper with a hypnotic red and white zigzag pattern along the sides and top of the shoe. It’s finished off with a white 3D Ultralite sole and the Coca-Cola “Enjoy” logo printed on the heel. Limited to only 400 pairs, the shoes are available now through ZOZO.

Read Full Article

What to Read Next

First Look at the Coca-Cola x adidas Samba Collab
Footwear

First Look at the Coca-Cola x adidas Samba Collab

Anticipated to release this summer.
By /
1.5K   0 Comments
Save
Coca-Cola and Crocs Serve Up a Refreshing Classic Clog Collaboration
Footwear

Coca-Cola and Crocs Serve Up a Refreshing Classic Clog Collaboration

The beverage giant and footwear innovator crack open two colorways inspired by Coke and Diet Coke.
By /
6.0K   0 Comments
Save
Coca-Cola and Converse Reunite for a New Chuck 70 Collaboration
Footwear

Coca-Cola and Converse Reunite for a New Chuck 70 Collaboration

Following later by four pairs of canvas Chuck Taylor All Stars.
By /
7.2K   0 Comments
Save
This YouTuber Claims He’s Cracked Coca-Cola’s 139-Year-Old Secret Recipe
Food & Beverage

This YouTuber Claims He’s Cracked Coca-Cola’s 139-Year-Old Secret Recipe

Using scientific analysis and mass spectrometry, the creator claims to have replicated the iconic soda’s formula after a year of experimentation.
By /
4.5K   0 Comments
Save
Dover Street Market NY x Nike Air Python Capsule Collection
Footwear Fashion

Dover Street Market NY x Nike Air Python Capsule Collection

Dover Street Market and Nike have partnered up to produce a Air Python capsule collection to
By /
10.6K   0 Comments
Save
SNL Parodies Kanye West's "Bound 2" Video
Music

SNL Parodies Kanye West's "Bound 2" Video

During last night’s Christmas special of Saturday Night Live, a season-friendly parody version of
By /
296   0 Comments
Save
Rihanna - PourItUp (ESTA. remix)
Music

Rihanna - PourItUp (ESTA. remix)

San Diego producer ESTA. has taken on Rihanna’s pole-inspired single “Pour It Up” and approached it
By /
287   0 Comments
Save
Justin Bieber featuring Lil Wayne - Backpack
Music

Justin Bieber featuring Lil Wayne - Backpack

Justin Bieber is ready to release his Journals collection at midnight tonight. The project boast
By /
174   0 Comments
Save
Justin Timberlake Performs on SNL's Christmas Special
Music

Justin Timberlake Performs on SNL's Christmas Special

While Drake is kicking off the new year 2014 for Saturday Night Live, Justin Timberlake assisted
By /
279   0 Comments
Save
Drake to Host & Perform 'Saturday Night Live'
Music

Drake to Host & Perform 'Saturday Night Live'

It looks like Drake will continue 2014 where he left off in 2013. During its Christmas special
By /
141   0 Comments
Save
Air Jordan 12 Retro "Gamma Blue"
Footwear Fashion

Air Jordan 12 Retro "Gamma Blue"

The latest offerings from Jordan Brand are about to make their way to retailers, in the form of the
By /
34.0K   0 Comments
Save
MR.OLIVE 2014 Spring/Summer Collection
Fashion

MR.OLIVE 2014 Spring/Summer Collection

With an aesthetic that borrows design cues from the “townsman in the West Coast,” Japanese brand
By /
9.5K   0 Comments
Save
Nike 2013 Holiday Lunar Force 1 Lux High VT Black/Black
Footwear Fashion

Nike 2013 Holiday Lunar Force 1 Lux High VT Black/Black

Set to drop early next year from Nike is the Lunar Force 1 Lux High VT. Pictured here in a
By /
8.0K   0 Comments
Save
HAVEN Interviews Ryo Kashiwazaki of Hender Scheme
Fashion

HAVEN Interviews Ryo Kashiwazaki of Hender Scheme

In a recent trip to Japan this fall, Canadian retailers HAVEN made their way to the base of Hender
By /
12.8K   0 Comments
Save
Three 6 Mafia's Lord Infamous Dies at Age 40
Music

Three 6 Mafia's Lord Infamous Dies at Age 40

Sad news from Three 6 Mafia reach to us today. Founding member Ricky “Lord Infamous” Dunigan was
By /
236   0 Comments
Save
Hud Mo - Structure
Music

Hud Mo - Structure

As part LuckyMe’s ongoing Advent calendar comes a new song from G.O.O.D. Music producer Hudson
By /
219   0 Comments
Save
More ▾