Headed by Jay Read, UK-based Jilted Royalty may still be in its budding years but its unique disposition in fashion has already anchored a loyal following from a number of subcultures. Growing expediently, the “Jilted family” as Read mentions in interviews, is a group of like-minded individuals spanning the realms of MMA, extreme sports, motorbikes and tattoo culture. With slogans like “Fear No Human” and “You Only Live Once, Live Truly,” Read applies the lessons learned from his own hardships in life towards the brand. Swapping his addiction to drugs for tattooing, much of Jilted Royalty’s collection features bold, powerful graphics, standing firmly behind Read’s affinity for upfront imagery. In Read’s Essentials, we see a number of Jilted items — crewneck, pocket tee, bobble hat — in addition to Success through a Positive Mental Attitude by Napoleon Hill, an inspiring book to keep the label head thinking positive throughout the day. For more on Jilted Royalty head over to its webpage.
- Chris Searle