Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Some languages may be automatically translated. Accuracy may vary.

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Collina Strada
  • Hillary Taymour
  • Nike
  • Spider-Man
  • Nike GT Cut 4
  • AJ Dybantsa
  • Porsche
HypebeastHypebaeHypeartHypemapsHBX

Rihanna – What Now

After teasing us with a preview, Rihanna has just let loose the full version for “What Now.” The

Music
249 0 Comments
Save

After teasing us with a preview, Rihanna has just let loose the full version for “What Now.” The song will be the fifth single off her Unapologetic album released back in 2012. The visual finds pop princess singing in two contrasting rooms as she seems to possessed on some exorcist tip. All of the footage was captured in Thailand over the summer and seemingly was a good choice. Check out the video above and try to decipher what’s going on by leaving comments below, enjoy.

Read Full Article

What to Read Next

Rihanna Reveals "R20" Merch Drop and Box Set
Music

Rihanna Reveals "R20" Merch Drop and Box Set

Looking back on a legendary 20 year run with a commemorative new collection.
By /
4.9K   0 Comments
Save
The ‘Analogue 3D’ – An 'N64' Reimagined in 4K – Is Available Now
Gaming

The ‘Analogue 3D’ – An 'N64' Reimagined in 4K – Is Available Now

It’s finally here, two years after it was first announced.
By /
36.7K   1 Comments
Save
Humble Is Back – Who Are They?
Fashion

Humble Is Back – Who Are They?

The Genesis Evans and Conor Prunty-founded skate label returns to the scene with its first drop in years, exclusively stocked at Supreme and Domicile Tokyo; the duo refreshed our memory on what the brand is all about.
By /
1.1K   0 Comments
Save
Inside W New York – Union Square’s Dramatic New Interiors
Design

Inside W New York – Union Square’s Dramatic New Interiors

Designed by Rockwell Group.
By /
1.8K   0 Comments
Save
Benjamin Francis Leftwich - Atlas Hands (Thomas Jack Remix)
Music

Benjamin Francis Leftwich - Atlas Hands (Thomas Jack Remix)

Benjamin Francis Leftwich’s single “Atlas Hands” is given new life thanks to Australian producer
By /
245   0 Comments
Save
Public Supply Notebooks
Design

Public Supply Notebooks

Aimed at addressing a number of significant budget cuts affecting arts programs in American public
By /
692   0 Comments
Save
Moncler W 2014 Spring/Summer Lookbook
Fashion

Moncler W 2014 Spring/Summer Lookbook

Moncler W — a collaborative project between Moncler and White Mountaineering — continue onwards
By /
12.9K   0 Comments
Save
Nike 2013 Holiday Air 180 QS
Footwear Fashion

Nike 2013 Holiday Air 180 QS

Building on this year’s rugged Terra drops and the return of the classic “Ultramarine” colorway,
By /
9.1K   0 Comments
Save
The HYPEBEAST Review: AIAIAI TMA-1 Studio (Young Guru Edition)
Tech & Gadgets

The HYPEBEAST Review: AIAIAI TMA-1 Studio (Young Guru Edition)

As a music enthusiast and music writer by profession, I spend majority of my days with my ears
By /
4.1K   0 Comments
Save
Philippe Starck Designs Netatmo's Smartphone-Controlled Thermostat
Design

Philippe Starck Designs Netatmo's Smartphone-Controlled Thermostat

Phillipe Stark has partnered with Paris-based electronics firm Netatmo in creating a device to
By /
5.3K   0 Comments
Save
Palace Skateboards x Reebok 2013 Holiday Teaser
Footwear Fashion

Palace Skateboards x Reebok 2013 Holiday Teaser

It looks like London-based Palace Skateboards is set to follow up its debut Spring/Summer 2013
By /
7.6K   0 Comments
Save
M.I.A. "Y.A.L.A." Music Video
Music

M.I.A. "Y.A.L.A." Music Video

Fresh of the release of the highly anticipated Matangi, M.I.A. presents the official visuals for
By /
8.7K   0 Comments
Save
Packer Shoes x Saucony Hangtime "Woodland Snake"
Fashion

Packer Shoes x Saucony Hangtime "Woodland Snake"

Released in 1987 as the brand’s flagship basketball high-top, Saucony’s Hangtime makes a return as
By /
921   0 Comments
Save
Behind the Scenes of SSENSE's "Footworking" Editorial
Fashion

Behind the Scenes of SSENSE's "Footworking" Editorial

Esteemed web retailer turned brick & mortar boutique SSENSE shows us behind the scenes of a new
By /
404   0 Comments
Save
An Up-Close Look at the Nike Air Yeezy 2 "Red October"
Footwear Fashion

An Up-Close Look at the Nike Air Yeezy 2 "Red October"

There have been some hyped shoes for 2013, but perhaps none as high profile as the Nike Air Yeezy 2
By /
58.4K   0 Comments
Save
2014 Mercedes-Benz SLS AMG GT Final Edition
Fashion Automotive

2014 Mercedes-Benz SLS AMG GT Final Edition

As Mercedes-Benz says goodbye to the SLS, the German automotive giant’s speedy luxury tourer gets a
By /
10.9K   0 Comments
Save
More ▾