During last night’s nail-biting loss to the 76ers in what was Miami’s first road game of the year, LeBron James premiered his latest television ad – one that showcased the away version of his 11th signature sneaker with Nike. Walking down the locker room adjoining tunnel to his hardwood battlefield, LeBron’s sneakers are seen magically appearing on his feet one innovation at a time. The away edition highlights Nike’s Hyperposite technology and supportive Dynamic Flywire cables in a speckled team colorway. Nike’s LeBron 11 “Away” will begin retailing tomorrow, November 1.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.