Making the Brand: Staple | Video

KarmaloopTV presents Staple as part of its Making the Brand documentary series. Renowned for its innovative and creative collaborations with some of the most prestigious brands in streetwear, founder jeffstaple provides insight into how he built Staple from the ground up. Influential faces that operate at various levels within the brand are featured in this video, which includes Design Director Courtney Walker, Designer Robert Mendoza and Marketing Coordinator Anna Li Sian. This documentary brings to light an array of topic areas such as the story behind Staple’s iconic pigeon logo, its marketing strategy, the attention to detail that is embedded into its design culture, and the areas of inspiration that the brand draws from. Peep the six-minute segment above and see how jeffstaple balances his design agency alongside his clothing label.