The Cost of a Logo

HUH. Magazine provides an interesting article on the cost of logos in the corporate world. Inspired

Design
559 Hypes 0 Comments

HUH. Magazine provides an interesting article on the cost of logos in the corporate world. Inspired by the controversy surrounding the London 2012 Olympics logo, the magazine decided to have a look at the backstory behind some of the world’s most recognizable logos. Covering a multitude of branded identities with price tags ranging from $0 to $211 million USD, the logos in question showcase the subjective nature of branding and in the process prove that sometimes less really is more. Catch the full article over at HUH. Magazine with a full breakdown of some major players’ logos.

Read Full Article

What to Read Next

The Re-SOHKO TRANSFORM Is an Portable Office/Workstation in a Box
Design

The Re-SOHKO TRANSFORM Is an Portable Office/Workstation in a Box

Completely open-source with DIY instructions.

First Look at Supreme's Milan-Exclusive "Last Supper" Box Logo T-Shirt
Fashion

First Look at Supreme's Milan-Exclusive "Last Supper" Box Logo T-Shirt

“GRAZIE.”

Apple Revived Its 1977 Rainbow Logo But You Probably Missed It
Design

Apple Revived Its 1977 Rainbow Logo But You Probably Missed It

A nod to Rob Janoff’s original design.


Patta and Alpha Industries Reunite After a Five-Year Hiatus
Fashion

Patta and Alpha Industries Reunite After a Five-Year Hiatus

The duo have reimagined the classic M-65 Field Jacket.

SLIPSTREAM by FreelandBuck
Art

SLIPSTREAM by FreelandBuck

New York’s bridgegallery is currently hosting an exhibition by FreelandBuck entitled “SLIPSTREAM.”

Kenzo x Vans Authentic “Grape” Pack
Footwear Fashion

Kenzo x Vans Authentic “Grape” Pack

Yet another collaborative effort from Kenzo and Vans emerges, titled the “Grape” pack. Utilizing

Jil Sander 2012 Fall/Winter Eyewear Ad Campaign
Fashion

Jil Sander 2012 Fall/Winter Eyewear Ad Campaign

Although not the most substantial of lookbooks, Jil Sander today has unveiled some imagery from its

Azealia Banks Dazed & Confused Magazine Cover Banned In Seven Countries
Art

Azealia Banks Dazed & Confused Magazine Cover Banned In Seven Countries

While Azealia Banks is certainly known to be bold and outspoken via her Twitter and lyrical

Oliver Spencer 2012 Fall/Winter Lookbook
Fashion

Oliver Spencer 2012 Fall/Winter Lookbook

Revealed earlier at London’s fashion week, British designer Oliver Spencer previewed what was to be


OTH x JanSport Collection
Fashion

OTH x JanSport Collection

Bag maker JanSport has recently made great strides to move up in the collective conscious of the

Evil Nine featuring Danny Brown - The Black Brad Pitt (Gesaffelstein & Soufien3000 Remixes)
Music 

Evil Nine featuring Danny Brown - The Black Brad Pitt (Gesaffelstein & Soufien3000 Remixes)

Last week we shared with you the original take of Evil Nine and Danny Brown’s track “The Black Brad

Depth of Speed: Something From Nothing
Automotive

Depth of Speed: Something From Nothing

The Depth of Speed series continues with a look at Tim Bradham and his shop TBC Hot Rods and Bikes

Black Scale x Stussy "5 Year Anniversary" T-Shirt
Fashion

Black Scale x Stussy "5 Year Anniversary" T-Shirt

To commemorate the fifth year of its presence, Black Scale has teamed up with Stussy to release an

CIFF 2013 Spring/Summer Collection
Fashion

CIFF 2013 Spring/Summer Collection

Amidst the festivities that took place last week in Denmark for Copenhagen Fashion Week, the

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.