Burn Rubber x Reebok Question "Apollos Young"

Detroit’s Burn Rubber has crafted one of the more inventive and creative projects in recent memory

By
Footwear Fashion
387 Hypes 0 Comments

Detroit’s Burn Rubber has crafted one of the more inventive and creative projects in recent memory for their latest collaboration with Reebok. Working with Allen Iverson’s signature sneaker, the reworked basketball offering finds an updated colorway – not to mention the “most interesting man in the world”-esque story that comes attached to it. Recalling the story of Apollos Young – the most notable ballplayer you’ve never heard of – the shoe serves as a reminder that talent can only get you so far. The Burn Rubber x Reebok Question collabo will be available at the Detroit boutique on September 1. For those interested in the sordid tale of Young, it’s best we let Burn Rubber tell it in their own words.

The reason you may’ve never heard of Apollos Young is because he never played one second of A professional NBA game. His new found “fast life” turned this nice little Christian boy, into a certified Rockstar. A.Y. Went from a clean cut, sweater vest wearing schoolboy to a tattooed, baggy shorts wearing womanizer with a no holds barred attitude during the preseason. It started with the double cup lean sipping instead of the Gatorade that his teammates used for refreshments. A.Y. is on record for being the first player to ever smoke a black & mild during a game. Although, as a 14 year man child, he averaged 48.7 pts, 23.3 rebs, & 0.1 assts, the line was drawn in his last preseason game. You see, the inquiry was known to wear his cell phone on him during the game, but no one could ever think that he would take it to the level that he took it. Alot of his antics were swept under the rug because of his superior skill level. One thing that couldn’t go unnoticed, was his last time on an NBA court.

In the 4th & final game of the Pistons (1996ish) preseason game, in front of a packed crowd, Apollos Young put on an amazing show. 54 pts, 31 rebs, 22 steals, 0 assts. Other than the fact that he’d cursed his coach out, punched a referee, & fondled a cheerleader, A.Y. was having a great game. His team was down 2, with 10 seconds to go on the clock. The entire world was watching, and Apollo knew it, he was born for this moment. The ball is inbounded to the inquiry, the clock starts to tick. 9, A.Y. calls for an iso at the top of the key. 8, he looks off a wide open teammate in the corner for the 3 pt attempt. 7, the entire stadium is on its feet. 6. The Inquiry, starts his signature (crossover) move. 5, he completely embarrasses the defender, and has a wide open lane to the basket. 4, he stops, pulls up for 3. 3, the ball is in the air, it looks good. 2, the ball is still in the air, and it still looks good. 1, the ball hits the rim, it rolls around the rim 2 times. Everyone in the stands is in awe of what is developing right in front of there eyes. When he comes down from his picture perfect jumper, a .45 caliber pistol falls from his waistline & 3 shots go off. The first shot, hit the opposing coach in the shoulder, the second shot …, the third shot struck the basketball & knocked it off of the rim ruining the perfect storybook ending for Apollos Young.

After that debacle, The Inquiry was no more. No team in the entire free world was willing to give him a second chance, and every sponsor he had, pulled out of the deals that were on the table. Everyone except the lifetime sneaker contract that he had signed with Reebok.

Read Full Article

What to Read Next

Polls: Does Copying Hinder Innovation and Creativity?

Polls: Does Copying Hinder Innovation and Creativity?

The tech world eagerly watched the developments of a recent courtroom battle between electronics

2012 Jeep Altitude Edition Lineup
Automotive

2012 Jeep Altitude Edition Lineup

New from Jeep for 2012 is their Altitude edition range featuring four limited availability

Grenson for rag & bone Bedford Wingtip Brogues
Footwear Fashion

Grenson for rag & bone Bedford Wingtip Brogues

As part of the ongoing Grenson for rag & bone collaborative collection, the two unleash the stylish


Fujifilm X-E1 Mirrorless Camera
Tech

Fujifilm X-E1 Mirrorless Camera

Japanese tech information hub Digicame-Info has released leaked photos of what is being called the

Union x U.S. Alteration “OVER-DIE” Collection
Fashion

Union x U.S. Alteration “OVER-DIE” Collection

Renowned Los Angeles retailer Union recently got together with hometown brand U.S. Alteration on a

2013 BMW Alpina B7
Automotive

2013 BMW Alpina B7

BMW has put other luxury speedsters on notice with the unveil of their 2013 Alpina B7. Featuring a

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.