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The Lovewright Co. unveils imagery for its latest Spring/Summer 2012 collection. The California-based label continues to impress with its thoughtful and colorful spread of American-made pieces and heritage-influenced designs. From short-sleeved oxford shirts to chambray long sleeves, French terry crewnecks, selvedge denim, military-grade twill camo shorts with contrast chambray interior to T-shirts, bags, five panels, beanies, and more, the line celebrates simplicity and functionality by marrying traditional aesthetics with modern silhouettes. These pieces were not simply designed to look like vintage clothing, but to become vintage in their own right. The Lovewright Co. collection can be shopped here.