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Maximizing the use of social media in an unprecedented marketing move, MUJI is holding an online trade fair to further extend its reach in the German market. From June 3 to June 30, the leading Japanese lifestyle brand presents a careful selection of 100 MUJI products online in a fully integrated social media endeavor to better communicate with its customers. MUJI MESSE presents the rare opportunity to learn more about MUJI’s shortlisted items online and to comment and vote for your favorite products via Facebook and Twitter. Once you have voted for a product, you automatically enter the lottery to win what you have voted for. After Germany, MUJI MESSE will take place in other parts of the world including China.
Source: THE FASHION POST