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3sixteen was founded in New York City in 2003 on the premise that “what we make is who we are.” And from looking at its premium line of denim and accessories that are proudly produced in the United States, you can tell the label’s founders are committed to holding those core values in very high esteem. For its forthcoming line, 3sixteen has released this 2012 campaign preview video, which shows off the careful detailing and superior craftsmanship behind the line’s denim and workwear-inspired shirts. You can shop the line directly from the 3sixteen online store, or locate a stockist near you.