SENSE: THE ORIGINAL TENDERLOIN 2012 Spring/Summer Collection Editorial

Perhaps one of the more overlooked of the many, heavily American-style influenced Japanese brands that are out there, TENDERLOIN has always stayed true to its original premise of what the brand was about – producing well-made and classically designed pieces without feeling the need to conform to whatever the current season’s trend is. If you are looking for floral patterns or camp caps, you won’t find them here. What you will find is tough and sturdy items that are crafted from superior materials such as premium denim, suede and cotton textiles. Jackets, washed and raw jeans, work pants, and an array of shirts all blend together effortlessly to create a natural, unforced feel to the whole collection.