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As part three of his four-part series with K-Swiss Japan that focuses on various different cultural elements, filmmaker Jake Davis catches up with Masatoshi Uemura of Bonjour Records. Having called himself a DJ for the last 20 years, Uemura is also the main buyer for Bonjour – ensuring that the various music, art, clothing, food and gadgets in the store are in line with his personal tastes. Seeing the retail spot as a “cultural influencer,” Davis captures the passion that is contained inside the walls.