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Taking its dedication for luxury sportswear to a whole new level, UVU unveils its newest Brand Film prior to the release of its forthcoming debut collection. In conjunction with its inaugural apparel range, the sportswear brand will open the first-ever pop-up shop at the North Pole to coincide with the 2012 North Pole Marathon – a monumental event that sees runners overcome extreme weather conditions across a range of courses such as half marathons, marathons, and an impressive 100-mile ultramarathon. Although seeing its debut this 2012, the UVU lineup is no stranger to rugged durability and endurance tests that have aided in the two-year development and perfection of the condition-tested clothing. The Brand Film gives insight into the UVU ethos and positioning as we eagerly await the collection’s debut on April 5, 2012.