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Hailing from Canada, Reigning Champ has been a longtime favorite for its well-rounded offering of apparel basics. Placing a particular focus on its Signature 25oz. Heavyweight Canadian Fleece, every piece that comes off its production line has been crafted at the hands of countless sewers, tailors and artisans. Foregoing excessive branding, Reigning Champ emphasizes minimalism with its chromatic-heavy collections and understated zigzag stitched embroidery tags. Serving as a foundation and catalyst for each of its pieces, the Vancouver-based brand fuses its local environment and inherent DNA into every step along the way – a discipline that shines through effortlessly in the final product.
Photography: Owen Parrott
For more than four decades now, Jeffrey Deitch has been a major player in the U.S. art scene, where
fuck art and kiss presents this preview of a new collection from the brand that blends classic