Charlie Sheen Promotes the Fiat 500 Abarth

Faced with the challenge of positioning its 500 Abarth as a high-powered performance machine, Fiat

Automotive
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Faced with the challenge of positioning its 500 Abarth as a high-powered performance machine, Fiat enlisted the help of crowd favorite Charlie Sheen for its latest commercial. Drawing parallels between the Hollywood actor’s headline-monopolizing antics last year, Sheen is seen bolting a blacked out Fiat 500 Abarth around a crowded home while party goers welcome the winningest Two and a Half Men star (who is on house arrest) into the festivities.

Source: Autoblog

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