In preparation for the London Summer Olympic Games, Nike Football has unveiled the ‘away’ kit for the Dutch National Team. It’s Nike’s most environmentally friendly jersey and short combination ever produced, with the polyester for each kit using an average 13 recycled bottles, and weighing 23% lighter than the jerseys used at the Beijing games four years ago. While simple, the black and radically contrasting orange logo hits will have a dramatic – and hopefully for the Dutch team – an intimidating effect while out on the pitch. Printed on the inside of each jersey are the words ‘Nieuwe Meesters,’ which means ‘New Masters’ in Dutch. It’s a subtle homage to names like Rembrandt and Vermeer — some of the greatest minds to have ever emerged from the Netherlands. The ‘New Masters‘ more specifically refers Dutch modern history being made by the team itself, as well as seven currently influential figures of Dutch art, design and culture.
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