Prada Fall/Winter 2012 Presented Through Illustrator Richard Haines: Il Palazzo

After years spent working as a fashion designer, Richard Haines has emerged as one of the world’s most sought-after fashion illustrators. The keen eye he developed for the often overlooked details of form, fabric and how a garment falls on the body laid the foundation for the burgeoning career he currently enjoys, one that started with the popular blog What I Saw Today. For Fall/Winter 2012, Prada commissioned Haines’ expert eye and artistic intuition for a multi-platform project featuring the fashion house’s collections for the season. “Il Palazo,” according to Prada, references the ‘palace of role play’ where “Hollywood leading men Gary Oldman, Adrien Brody, Willem Dafoe and Jamie Bell walked a red carpet runway.” The project will unfold in stages, starting with a series of rare and collectable book releases of Haines’ original sketch work and culminating in a project app and dedicated platform on Prada.com. The last element will showcase a “virtual Palazo” in which visitors will be able to discover “rooms” full of Prada accessories, as well as Haines’ Prada-based artwork. Look for the project as it takes place throughout the month.