The third and final release from American artist Ryan McGinness’s Reebok Affili’Art collection is unveiled here with a model dubbed, “V.I.P.” Featuring some obvious references from the red carpet and “very important person” treatment, the upper features a smooth black leather, red lacing and a metallic silver lining. Flocked velvet rope makes up the embroidery on the heel. An excerpt of McGinness’s thoughts on the collaboration can be seen below as the sneaker is available this month at select retailers.
“There were three ways in which I wanted to make this project unique: one – there had to be a reason for these shoes to exist, so each is conceptually driven and has a back story; two – I didn’t want to superficially wrap my artwork around the product, so all aspects of the shoes were considered; and three – the shoes had to be an honest extensions of who I am. They had to be shoes I would wear myself.”