Fueling its recent “Basketball Never Stops” campaign, Nike Basketball introduces its latest commercial titled “Shine” featuring LeBron James. Primarily driven through video marketing and social media channels, the Basketball Never Stops campaign takes aim at aggregating content and invigorating basketball players and enthusiasts from around the world to show how basketball never stops in their life. The latest “Shine” spot featuring LeBron James aims to celebrate the determination and energy of basketball players at all levels, celebrating their desire and energy to pursue the game regardless of time or place. The film was produced by Wieden + Kennedy Portland and Park Pictures, and directed by Lance Acord.
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