Billionaire Boys Club 2010 Fall/Winter "DIGI" Collection New Releases

Releasing this weekend over at the Ice Cream flagship in Tokyo, Billionaire Boys Club has revived its popular digi-camo print on a handful of apparel pieces. The capsule collection includes no less than a Rifleman jacket, Down vest and two mesh hats, each featuring the famed digital decoration. Interestingly, each item is reminiscent of previous or classic releases from the brand. Most obviously, the Down vest is evocative of the recent World Fair Down Vest, only this time, the Ice-Cream splodge has been digitalised. Overt branding is kept to a minimal, and each piece will be available in one alternative colorway.