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November 2009 marks the 20th anniversary of the release of the Reebok PUMP, a shoe that revolutionized the performance market, and ushered in sales of over twenty million PUMP shoes between 1989 and 1994. To celebrate this momentous occasion, Reebok have produced four short films in association with Spine TV. These will be placed online between the 30th of October and November 19th, with a full documentary “PUMP20 – The History of Pump Technology” screening on Pump20.com and the Spine TV site November 20th, 2009.
This first episode profiles Bodega, a Boston-based concept boutique considered to be one of the world’s most influential shops in terms of sneakers and apparel. Founded by Bostonians Jay and Ollie, the video gives some further insight into their design process while creating Bodega’s own Reebok PUMP 20.