"Developing the Next Nikes" by CNN
Making functional sneakers is a long process that the average consumer does not see. CNN takes you behind the scenes at the Nike Research Lab to show how some of the world’s top athletes test new technology associated with the many different products created by the sneaker giant that is Nike. CNN also introduces the Nike PreCool Vest. More on that after the jump.
Making functional sneakers is a long process that the average consumer does not see. CNN takes you behind the scenes at the Nike Research Lab to show how some of the world’s top athletes test new technology associated with the many different products created by the sneaker giant that is Nike. CNN also introduces the Nike PreCool Vest. More on that after the jump.
Nike PreCool Vest
Being shown earlier this week at Nike’s media summit, the Pre-cool Vest, is an accessory targeted to cooling the core temperature of an athlete. Taking its inspiration from a 1960’s mini dress and medical packaging, it has been praised since the Athen’s Olympics. Not being available to the public, it certainly could become useful in the future, possibly preventing accidental deaths, which have become a sports epidemic in the past few years. The Vest features triangular pods filled with water in the inner layer, similar to an ice pack, while having a second layer act like a thermos. When frozen, these can cool the body thus reducing heat. Of course, what would a Nike product be without incorporating fashion, the Pre-cool Vest’s development came from the focus of apparel development from high fashion. As the Beijing Olympics approach, we will be sure to hear from this technology again.
