the POOL aoyama “OLIVE” Concept Store

StyleComments ⋅ 14 days ago
Opened on September 13, the POOL aoyama concept store is located inside the former indoor pool of an old apartment building from the 1970s, in Tokyo’s Aoyama district. In addition to the shop, there is also a seasonal space called “The Te...

the POOL aoyama 2014 Fall/Winter “Olive” Collection

StyleComments ⋅ Sep 13, 2014
The Hiroshi Fujiwara-headed the POOL aoyama unveils its upcoming Fall/Winter 2014 “Olive” collection. A capsule of products almost entirely based around collaboration, the small but concentrated list of participants reads as a who’s...

N.H.TPES x fragment design for the POOL aoyama

StyleComments ⋅ Sep 10, 2014
In collaboration with Tokyo brands fragment design and N.HOOLYWOOD, Japanese concept label the POOL aoyama has released a lineup of reinterpreted American military flight jackets. Apart from the main body, all the components of these jackets were sou...

the POOL aoyama OLIVE Concept

StyleComments ⋅ Sep 4, 2014
Japanese concept store the POOL aoyama has announced the next seasonal theme dubbed “OLIVE” to be featured in-store and throughout the upcoming collection. Having hosted a stunning floral theme executed with help from AMKK earlier this ye...

fragment design x AMKK Project T-Shirts

StyleComments ⋅ Aug 11, 2014
After overhauling the POOL aoyama space with a clean floral space, AMKK has now lent its floral designs to a line of T-shirts produced in collaboration with fragment design. Mirroring the clean aesthetic of the new space at the POOL aoyama, the colle...

the POOL aoyama “SWIM in the POOL” Editorial

StyleComments ⋅ Jul 28, 2014
Hiroshi Fujiwara’s the POOL aoyama presents its “SWIM in the POOL” editorial to showcase the wide-ranging selection of special products created for it. The product of collaborations with the likes of Stussy, retaW, Disney and Nike,...

fragment design x Stussy 2014 Summer Collection for the Floral Shop “AMKK” by the POOL aoyama

StyleComments ⋅ Jul 8, 2014
To celebrate the opening of the “Floral Shop” installation at the POOL aoyama from AMKK and Japanese floral artist Makoto Azuma, Hiroshi Fujiwara and fragment design have tapped Stussy for a seasonal capsule collection. Consisting of a cr...

fragment design x the POOL aoyama iPhone 5/5S Case

StyleComments ⋅ Jul 7, 2014
Adding to its new collection of lifestyle goods to celebrate the reopening, the POOL aoyama presents this simple iPhone 5/5S case collaboration with fragment design. An inevitable collaboration given the fact that both are Hiroshi Fujiwara endeavors,...

the POOL aoyama x retaW Fragrance Desktop Reed Diffuser

LifestyleComments ⋅ Jul 7, 2014
To celebrate its reopening, the POOL aoyama is coming out with a slew of collaborative products including this floral Fragrance Desktop Reed Diffuser set. A collaboration with Japanese fragrance and grooming brand retaW, the set comes with a small bo...

Floral Shop “AMKK” by the POOL aoyama

StyleComments ⋅ Jul 6, 2014
The latest revamped interior pop-up concept located within the POOL aoyama has been unveiled, who enlisted the help of Japanese group AMKK to create a combined flower and apparel shop. AMKK is headed by flower artist Makoto Azuma, who specializes in...

the POOL aoyama Temporarily Closed In Renovation for New Project

StyleComments ⋅ Jun 24, 2014
Streetwear guru Hiroshi Fujiwara’s latest endeavor the POOL aoyama opened to the public on April 5 with a bevy of limited edition garbs and lifestyle goods. After a good few months in business, the concept store has announced it’ll be clo...

Peanuts x the POOL aoyama 2014 Summer Collection

StyleComments ⋅ Jun 19, 2014
After teaming up with Disney just earlier this year, burgeoning concept retailer the POOL aoyama joins forces with yet another American classic. The cast of Peanuts has been illustrated across a range of T-shirts for the summer season, showing Snoopy...

Disney x the POOL aoyama 2014 Spring/Summer “Mickey” Collection

StyleComments ⋅ Apr 29, 2014
More exciting news from the Japanese fashion world comes from Hiroshi Fujiwara’s side as the POOL aoyama teams up with Disney for a new collection. The radical concept store commissioned the American brand for its most beloved character, clever...

A Closer Look Inside Hiroshi Fujiwara’s the POOL aoyama

StyleComments ⋅ Apr 24, 2014
After giving a glimpse of the work in progress over at Hiroshi Fujiwara’s new the POOL aoyama, we’re back with a closer look at the finished space. Recently opened at the beginning of April, the appropriately-named concept store is housed...

A Closer Look at the POOL aoyama

DesignComments ⋅ Apr 16, 2014
Hiroshi Fujiwara’s much-anticipated the POOL aoyama launched earlier this month, unveiling with it a selection of exclusive items and collaborations with brands like Nike, Beats and more. In these photos taken by Atsushi Fuseya and Kai Hiroyo,...