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the POOL aoyama “SWIM in the POOL” Editorial

Hiroshi Fujiwara’s the POOL aoyama presents its “SWIM in the POOL” editorial to showcase the wide-ranging selection of special products created for it. The product of collaborations with the likes of Stussy, retaW, Disney and Nike,...

fragment design x Stussy 2014 Summer Collection for the Floral Shop “AMKK” by the POOL aoyama

To celebrate the opening of the “Floral Shop” installation at the POOL aoyama from AMKK and Japanese floral artist Makoto Azuma, Hiroshi Fujiwara and fragment design have tapped Stussy for a seasonal capsule collection. Consisting of a cr...

fragment design x the POOL aoyama iPhone 5/5S Case

Adding to its new collection of lifestyle goods to celebrate the reopening, the POOL aoyama presents this simple iPhone 5/5S case collaboration with fragment design. An inevitable collaboration given the fact that both are Hiroshi Fujiwara endeavors,...

the POOL aoyama x retaW Fragrance Desktop Reed Diffuser

To celebrate its reopening, the POOL aoyama is coming out with a slew of collaborative products including this floral Fragrance Desktop Reed Diffuser set. A collaboration with Japanese fragrance and grooming brand retaW, the set comes with a small bo...

Floral Shop “AMKK” by the POOL aoyama

The latest revamped interior pop-up concept located within the POOL aoyama has been unveiled, who enlisted the help of Japanese group AMKK to create a combined flower and apparel shop. AMKK is headed by flower artist Makoto Azuma, who specializes in...

the POOL aoyama Temporarily Closed In Renovation for New Project

Streetwear guru Hiroshi Fujiwara’s latest endeavor the POOL aoyama opened to the public on April 5 with a bevy of limited edition garbs and lifestyle goods. After a good few months in business, the concept store has announced it’ll be clo...

Peanuts x the POOL aoyama 2014 Summer Collection

After teaming up with Disney just earlier this year, burgeoning concept retailer the POOL aoyama joins forces with yet another American classic. The cast of Peanuts has been illustrated across a range of T-shirts for the summer season, showing Snoopy...

Disney x the POOL aoyama 2014 Spring/Summer “Mickey” Collection

More exciting news from the Japanese fashion world comes from Hiroshi Fujiwara’s side as the POOL aoyama teams up with Disney for a new collection. The radical concept store commissioned the American brand for its most beloved character, clever...

A Closer Look Inside Hiroshi Fujiwara’s the POOL aoyama

After giving a glimpse of the work in progress over at Hiroshi Fujiwara’s new the POOL aoyama, we’re back with a closer look at the finished space. Recently opened at the beginning of April, the appropriately-named concept store is housed...

A Closer Look at the POOL aoyama

Hiroshi Fujiwara’s much-anticipated the POOL aoyama launched earlier this month, unveiling with it a selection of exclusive items and collaborations with brands like Nike, Beats and more. In these photos taken by Atsushi Fuseya and Kai Hiroyo,...

the POOL Aoyama x retaW Fragrance Car Tag

Naturally, the latest fragrance car tag release from Japanese specialist retaW comes in the form of a pool-inspired scent for Hiroshi Fujiwara’s the POOL Aoyama. Complete with an underwater graphic and the POOL Aoyama Swimming Club branding, th...

Supreme “White Arabic Logo” T-Shirt for the POOL Aoyama

Joining the likes of the fragment design x Oakley “Buena Vista” Frogskins, fragment design x Nike Blazer Low SP, and fragment design iPhone case is yet another limited edition item to celebrate the opening of Hiroshi Fujiwara’s the POOL Aoyama:...

fragment design “the POOL Aoyama” iPhone Case

With the opening of his latest retail venture dubbed the POOL Aoyama, Hiroshi Fujiwara plans to drop a number of store exclusive items under his fragment design imprint. Having already premiered a pair of low-cut, off-white suede Nike Blazers as well...

Hiroshi Fujiwara to Open the POOL Aoyama

Coming soon is the latest project from streetwear godfather Hiroshi Fujiwara – the POOL Aoyama. Taking its name from Fujiwara’s own J-WAVE radio program JUN SOUND POOL, the new retail space will be home to everything from limited edition...