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Red Bull Ride + Style Fixed-Gear Competition Recap

LifestyleComments ⋅ May 13, 2013
Putting another notch in its foray into extreme sports, Red Bull celebrated its affinity for fixed-gear freestyle with the Red Bull Ride + Style Fixed-Gear Competition this year at Justin Herman Plaza, San Francisco. At its third year, international...

The Red Bull Mazda RX-7 Drifts Across New Zealand’s Crown Range

LifestyleComments ⋅ May 8, 2013
Few brands are more “about that life” than Red Bull, and would we really trust any other energy drink to send a supercharged, 750-horsepower Mazda RX-7 careening down a giant, weaving track? Probably not and, accordingly, Red Bull recruit...

Red Bull and Snap! Orlando present Motion to Light Wakeboarding

LifestyleComments ⋅ Apr 16, 2013
Snap! Orlando and Red Bull (who else?) teamed up to present a new photography light motion project, the result of which, as Juicy J would say, is “trippy, mane!” A small crew worked to secure neon lights onto three wakeboards, which were...

Danny MacAskill’s Imaginate Series Trailer

LifestyleComments ⋅ Apr 6, 2013
Imaginate is Danny MacAskill’s new project, a ground-breaking six-part series that will take viewers into the mind of the trials rider and YouTube sensation. Presented by Red Bull, the series follows MacAskill as he returns from a career-threat...

How to Film a Skate Movie – Behind the Scenes of Red Bull Perspective

LifestyleComments ⋅ Mar 15, 2013
Red Bull brings us behind the scenes of its recent high-flying skateboard movie Red Bull Perspective in a new clip. It must be obvious by now that Red Bull is at the pinnacle (insofar as progression) in documenting action sports, and this is surely e...

Red Bull Introduces ‘Flow’ Social Media Platform

TechComments ⋅ Mar 7, 2013
Red Bull further asserts itself as a powerhouse in the action sports scene by introducing its ‘Flow’ app for iPhone and Android mobile devices. Realizing the rise of mobile cameras as a medium for trick documentation, the app is targeted...

Red Bull Perspective – A Skateboard Film

LifestyleComments ⋅ Feb 16, 2013
The release of Girl & Chocolate Skateboards’ wittily-named combination video prompted a hefty discussion on the direction of skate media. Visual in nature, the skateboarding community pondered its preferred aesthetic – whether it̵...

A Look Inside Red Bull’s New London Headquarters

DesignComments ⋅ Feb 8, 2013
After making waves with their offices in Amsterdam, Red Bull now showcases their recently refurbished headquarters in London. Having first set up shop in the UK in 2006, the multinational Austrian corporation enlisted Jump Studios who specialize in h...

A Look at the Production of Red Bull Racing’s RB9

LifestyleComments ⋅ Feb 6, 2013
Three cranks better than a schematics diagram, Red Bull Racing gives their audience a fascinating visual breakdown of their newly unveiled opus, the RB9. Entitled “Rhythm of The Factory,” the clip sees the creation of the brand’s ne...

FMB World Tour GoPro Course Preview Video @ Red Bull Rampage 2012

LifestyleComments ⋅ Oct 22, 2012
Have you ever wondered what it would be like to attempt some of the most dangerous and challenging terrain in all of freeride mountain biking? Thanks to the GoPro video from riders Tyler McCaul and Chris Van Dine, viewers now have the opportunity to...

Red Bull Racing’s Formula One Car Burns Rubber on the Streets of New York

LifestyleComments ⋅ Sep 4, 2012
In the past few years, Red Bull Racing’s Formula One team has made a habit of showcasing their F1 cars on city streets from New Delhi to Hong Kong and more. This time around the Red Bull team made a visit to the streets of New York for a chance...

Robbie Maddison x Red Bull x Darcel Disappoints “The Wobbly Shapes of Doom”

ArtsComments ⋅ Aug 27, 2012
Red Bull Australia has announced the launch of a new Red Bull Special Editions range. The project takes off with this unique collaboration pairing one of Australia’s best creative exports with another of its leading energetic athletes. To celebrate t...

Red Bull Thre3Style National Finals 2012 Recap

MusicComments ⋅ Jun 27, 2012
As one of the top U.S. destinations, Orlando proved to be a perfect location to showcase the cross-country talent that hit the stage at Red Bull Thre3Style National Finals. The three-day event began with semi-qualifiers held the first two nights to d...

Red Bull: Schuster Skate Villa

LifestyleComments ⋅ Jun 1, 2012
Taking a neglected hunting lodge and adding a few thousand pounds of wood and concrete, skater Philipp Schuster and a motivated group of friends transformed an old lodge into one of the cooler indoor skateparks around. Highlighted here by Red Bull, t...

Red Bull Announces Newest Professional Athlete – Mike Schneider

LifestyleComments ⋅ Apr 1, 2012
“He does things on a board that I never even knew were possible.” But one the many bold statements made from Stefan Janoski and other pro-skaters of his caliber proclaiming the man that Red Bull is introducing as the new face of skateboar...