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Red Bull Ride + Style Fixed-Gear Competition Recap

LifestyleComments ⋅ 6380 Views
Putting another notch in its foray into extreme sports, Red Bull celebrated its affinity for fixed-gear freestyle with the Red Bull Ride + Style Fixed-Gear Competition this year at Justin Herman Plaza, San Francisco. At its third year, international...

The Red Bull Mazda RX-7 Drifts Across New Zealand’s Crown Range

LifestyleComments ⋅ 7009 Views
Few brands are more “about that life” than Red Bull, and would we really trust any other energy drink to send a supercharged, 750-horsepower Mazda RX-7 careening down a giant, weaving track? Probably not and, accordingly, Red Bull recruit...

Red Bull and Snap! Orlando present Motion to Light Wakeboarding

LifestyleComments ⋅ 7556 Views
Snap! Orlando and Red Bull (who else?) teamed up to present a new photography light motion project, the result of which, as Juicy J would say, is “trippy, mane!” A small crew worked to secure neon lights onto three wakeboards, which were...

Danny MacAskill’s Imaginate Series Trailer

LifestyleComments ⋅ 7421 Views
Imaginate is Danny MacAskill’s new project, a ground-breaking six-part series that will take viewers into the mind of the trials rider and YouTube sensation. Presented by Red Bull, the series follows MacAskill as he returns from a career-threat...

How to Film a Skate Movie – Behind the Scenes of Red Bull Perspective

LifestyleComments ⋅ 7375 Views
Red Bull brings us behind the scenes of its recent high-flying skateboard movie Red Bull Perspective in a new clip. It must be obvious by now that Red Bull is at the pinnacle (insofar as progression) in documenting action sports, and this is surely e...

Red Bull Introduces ‘Flow’ Social Media Platform

TechComments ⋅ 4541 Views
Red Bull further asserts itself as a powerhouse in the action sports scene by introducing its ‘Flow’ app for iPhone and Android mobile devices. Realizing the rise of mobile cameras as a medium for trick documentation, the app is targeted...

Red Bull Perspective – A Skateboard Film

LifestyleComments ⋅ 13482 Views
The release of Girl & Chocolate Skateboards’ wittily-named combination video prompted a hefty discussion on the direction of skate media. Visual in nature, the skateboarding community pondered its preferred aesthetic – whether it̵...

A Look Inside Red Bull’s New London Headquarters

DesignComments ⋅ 11648 Views
After making waves with their offices in Amsterdam, Red Bull now showcases their recently refurbished headquarters in London. Having first set up shop in the UK in 2006, the multinational Austrian corporation enlisted Jump Studios who specialize in h...

A Look at the Production of Red Bull Racing’s RB9

LifestyleComments ⋅ 3589 Views
Three cranks better than a schematics diagram, Red Bull Racing gives their audience a fascinating visual breakdown of their newly unveiled opus, the RB9. Entitled “Rhythm of The Factory,” the clip sees the creation of the brand’s ne...

FMB World Tour GoPro Course Preview Video @ Red Bull Rampage 2012

LifestyleComments ⋅ 9419 Views
Have you ever wondered what it would be like to attempt some of the most dangerous and challenging terrain in all of freeride mountain biking? Thanks to the GoPro video from riders Tyler McCaul and Chris Van Dine, viewers now have the opportunity to...