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Li-Ning 2014 Way Of Wade 2 “Birthday”

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Chinese sportswear behemoth Li-Ning continues on its steady transition into the American market, opening up 2014 with a new colorway of the Way of Wade 2. The Dwayne Wade-designed model gets special vector patterning for the “Birthday” re...

Li-Ning Way of Wade “Dynasty”

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Although his third NBA title run may falter this evening in Miami, Dwayne Wade and his shoe endorser Li-Ning present the Way of Wade “Dynasty” sneaker. The limited edition pair of basketball kicks pay tribute to the Chicago native’s title runs in bot...

Li-Ning Wade All City Black/Red

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The second shoe to come out of Li-Ning’s long-term relationship with Miami Heat superstar Dwayne Wade, the Wade All City doesn’t look tremendously different from its predecessor. However, subtle improvements have been integrated into the...

Li Ning and Dwyane Wade present “Make Your Own Way”

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“From out of left field” is the wrong sport but gives an apt description nonetheless to Dwyane Wade’s already five-month old partnership with Chinese sportswear manufacturer Li Ning. Regardless of the initial surprise, Li Ning seems...

Complex Discusses the Future of Chinese Footwear Brands in the USA

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A recent article penned by Complex’s Russ Bengston discussed the potential for growth of Chinese athletic brands within the United States and on a global scale. With some choice comments from industry analyst and performance sports retailer Spo...

Li-Ning Talks About Its Strategy with Dwyane Wade

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Li-Ning’s Brian Cupps recently sat down to discuss the much talked-about partnership with Dwyane Wade. In the almost two weeks since the announcement of the new partnership, we’ve seen multiple colorways of the superstar’s new shoes...

Dwyane Wade Introduces New Shoe Colorways, Discusses Leaving Jordan for Li-Ning

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Dwyane Wade’s long-rumored departure from Jordan Brand became reality earlier this month as the Miami Heat star teased imagery of his new Li-Ning signature prior to tomorrow’s official announcement from the Chinese company. Now, Wade has...

Li-Ning Drops Dwyane Wade’s New Signature Shoe

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After several teaser shots, Dwyane Wade’s latest signature shoe has been unveiled courtesy of Chinese performance brand Li-Ning. Offered up in a glossy black colorway with contrasting white outsole, these new kicks sport the W lacing on the toe...

Dwyane Wade Dumps Jordan Brand for Li-Ning

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Dwyane Wade has departed from Jordan Brand for Li-Ning according to a source familiar with the situation, as well as Li-Ning-sponsored basketball player Evan Turner, who tweeted a message welcoming D-Wade to the brand. There had been much speculation...

China’s Li Ning Fails to Capture International Markets

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Li Ning’s share price has been halved in recent months since its mid-March peak, leaving the Chinese sportswear group floundering with bloated inventories and some corporate leadership confusion. This comes despite the company’s fervent e...