Nike’s “Give Me The Ball” Campaign
Nike today unveiled a new campaign as part of its promotional efforts in the Greater China region. Starting with a simple premise of picking up a ball and making it happen, the ad is short, snappy and inspiring, drawing from the humble origins of gre...
Nike Air Force 1 Hi “Kobe”
While Kobe Bryant tries to bail a quickly-sinking Lakers team in his new low-top signatures, the Los Angeles star’s ongoing line of Air Force 1s continues with a decidedly higher-cut silhouette. The Nike Air Force 1 Hi “Kobe” contin...
Kobe Bryant vs. Lionel Messi or…?
Turkish Airlines declares itself “Europe’s Best Airline” with a brand new commercial about flying with the best starring Kobe Bryant, Lionel Messi, and the lucky kid whose affections the two sporting superstars vie for. This ad seem...
Nike Debuts the KOBE 8 SYSTEM
Nike’s latest performance offering updates Kobe Bryant’s on-court arsenal with the unveiling of the KOBE 8 SYSTEM. Embodying speed, precision, vision and versatility, these elements of the Black Mamba’s game are all found unanimousl...
MINDstyle for BAIT NBA Glow-in-the-Dark Collectible Figure Set
With the highly-anticipated 2012-13 NBA season kicking off the day before Halloween, BAIT teams up with CoolRain and MINDstyle for a supernatural spin on the popular series of collectible NBA figures. The CoolRain x NBA Glow-in-the-Dark Collectible S...
RareInk NBA Art Prints
RareInk, official art partner of the NBA, recently launched a 100-piece collection featuring the top players, teams, and moments from the history of the Association. RareInk aims to provide fans for the first time with accessible, modern sports art f...
Nike Basketball: Milano Kalibro Kobe
Enzo G. Castellari, cult Italian director of ’70s exploitation movies, introduces us to a hidden treasure taken from his filmography, Milano Kalibro Kobe. The short movie, discovered in the basement of the director’s house, tells the stor...
Nike Hyper Elite USA Basketball Uniforms
Combining Nike’s lightest, most technologically advanced textiles with iconic graphics, the Nike Hyper Elite Basketball Uniform helps boost players’ performance and communicates the pride of USA Basketball. The innovation begins with Nike Aerog...
Nike Kobe VII “Invisibility Cloak”
The Kobe Bryant signature line from Nike has been home to some of the most creative and unusual sources of inspiration over the years, leading to footwear that takes cues from Batman, the Grinch, and even Bruce Lee. Now the design team appears to hav...
Nike Basketball: KobeSystem – Level 7 Success at Success
The seventh level and pinnacle of the KobeSystem is dubbed “Success at Success.” In this spot from Nike Basketball, business magnate Richard Branson wonders where else he can possibly go as a man who has already traveled from the depths o...
Nike Basketball: KobeSystem – Level 6 Beastion
The KobeSystem enters its sixth level, Beastion. This latest spot finds the Black Mamba schooling Kanye West on breaking records, becoming more successful and being the best, even if its something he may not want to hear. Are you a different animal&...
Nike Basketball: KobeSystem – Level 5 Domination
Day five of the KobeSystem seminar finds all-time-great wide receiver Jerry Rice getting a lesson in “domination” from the Black Mamba himself. The following things should be dominated: the paint, art, breakfast, cross-overs, karate, the...
