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Nike Basketball 2014 Elite Series “Gold” Collection

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“As the playoffs begin on April 19, every game becomes increasingly worth its weight in gold.” With that in mind, Nike Basketball presents “Gold” editions of its 2014 Elite Series footwear. Reflecting the “gold standard&...

A Closer Look at the Nike Kobe 9 Elite Team

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Set to drop next weekend is the latest colorway of the Kobe 9 Elite, the Team version from the upcoming Nike Elite Team collection. Paying homage to Kobe’s Lakers, the Kobe 9 Elite Team features a purple and gold Flyknit upper with metallic pur...

Nike Basketball 2014 Easter Collection

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As spring slowly breaks through winter’s cold grasp and Easter appears on the horizon, Nike typically delivers a pair of sneakers inspired by the springtime holiday and its hallmark pastels. This time around however, a collection of three player-excl...

Nike Basketball 2014 Elite Series “Hero” Collection

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Designed to the real-life superhero-like specifications of LeBron James, Kevin Durant, and Kobe Bryant Nike Basketball presents the “Hero” edition of its 2014 Elite Series footwear. While the “Team” collection offered hyperize...

Nike & Foot Locker Present “The Kobe Light Bulb”

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Continuing its campaign of imaginative storylines for its Kobe 9 Elite collection, Nike teamed up with Foot Locker to present a new commercial. Seeking to highlight Kobe Bryant’s undying pursuit of perfection and creativity on the court, the tw...

Nike Basketball 2014 Elite Series Team Collection

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As the NBA regular season winds down and the playoffs approach, Nike Basketball presents the Elite Series Team Collection for 2014′s quest for the coveted Larry O’Brien Championship Trophy. Designed to the exact specifications of LeBron J...

Nike & Foot Locker Present “The Kobe Piano”

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In the time that Kobe Bryant has been inactive this season, many would wonder how one of the league’s greatest players spends his off time. Nike and Foot Locker convened to imagine this situation, presenting a new commercial: “The Kobe Pi...

Nike Kobe 9 Elite “Masterpiece” Exhibition @ X158 Recap

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The Nike Kobe 9 Elite recently appeared at a special exhibition at the Nike X158 concept store in Shanghai. Titled “Masterpiece,” the installation likened the new shoe to an unstoppable bullet as it entered through a wall at the back befo...

Nike Basketball 2014 “NOLA Gumbo League” Collection

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With the NBA All-Star weekend less than a month away, Nike reveals the NOLA Gumbo League collection consisting of the KD VI Illusion, Kobe 9 Elite Maestro, and the LeBron 11 Gator King. Inspired by the official cuisine of the state of Louisiana both...

Nike Kobe 9 Elite Limited Edition NRG Colorways

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Fresh off the unveiling of three new colorrways for the Kobe 9 Elite, Nike has surprised again with a duo of limited edition NRG colorways for the silhouette. Consisting of a black/white-volt and a black/silver reflective-gray colorway, this new duo...