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Fuji Guys: Fujifilm X-Pro1 Hands-on Preview

The Fuji guys have uploaded 24 YouTube videos covering various aspects of the Fujifilm X-Pro1 digital camera. Giving us first looks and hands-on previews, included are demonstrations of how to use the focal plane shutter, aperture blade, shooting and...

Fujifilm X-Pro1 Hong Kong Launch Event Recap

Last week, the Fujifilm X-Pro1 enjoyed its official Hong Kong unveiling at Aberdeen’s iconic Jumbo Kingdom seafood restaurant. The camera has been one of the most talked about cameras as it carries on the excitement of Fujifilm’s previous...

Fujifilm Special Edition X100 Pack

In response to the high-demand for a special edition X100 pack, Fujifilm Canada has unveiled plans for a 10,000 unit release that features a new black body in a fully accessorized bundle. The X100 Black Premium Edition contains the X100 compact digit...

Fujifilm X-Pro1 Press Release

Following a peek yesterday, Fujifilm has rolled out the official press release and specs for its X-Pro1 offering. This camera is aimed at a professional audience and advanced amateurs, incorporating advanced technologies such as Trans-X’s uniqu...

Fujifilm X-Pro1

New rather official looking photos of the latest Fujifilm X-Pro1 have surfaced. A successor to the fixed lens X100, the X-Pro1 launches with a high-profile package including a solid selection of prime lenses and accessories. Confirmed specs including...

Fujifilm X-Pro1 Preview *Updated Spec List

The Fujifilm X-Pro1 camera system will supposedly bring a 16-megapixel APS-CMOS sensor, a hybrid view-finder and will have three interchangeable lenses available including an 18mm (27mm equivalent) f/2.0, 35mm (53mm equivalent) f/1.4 and 60mm (90mm e...

Fujifilm X10 Hands-On Preview Video

Fujifilm finally takes its X100 camera down to a more accessible level for the everyday consumer by producing the X10. Gone is intimidation factor fueled by the price tag and immense options. Instead, a more reasonable price is offered with a 4x opti...

FUJIFILM X10 Revealed?

Could this image really be the upcoming FUJIFILM X10? As one of the most highly-anticipated releases to surface from the 77-year-old Japanese tech company, the X10 has been rumored to feature a 4x zoom lens with a f/2.0 aperture alongside of retro, v...

Rumor: Fujifilm X10 Launch

The new Fujifilm X10 is rumored to be released in the next few weeks as the camera’s specifics are creating the most buzz. The camera will feature a retro-style shape likened to its older X100 brother with a fast zoom lens. A 2/3″ sensor...

Fujifilm X100 Commercial

Having been a hot topic amongst photographers since its release, the once difficult to acquire Fujifilm X100 has quickly become a fan favorite for more than just its retro aesthetics. The high-performing fixed focal length camera is the further s...

FUJIFILM X100: A Welcomed Hybrid

Conceptually speaking, hybrids have enabled companies to offer an approach to design that enabled it to be progressive without alienating users with design and aesthetics that could potentially be lost on the consumer. In the case of the FUJIFILM X10...

Fujifilm Finepix-X100

In anticipation of the upcoming Photokina photography tradeshow, Fujifilm unveil their retro modern Finepix-X100. Developed for both the professional photographer and avid amateur, the camera’s initial reaction lies in its retro aesthetics....

Fujifilm instax mini50S

Fujifilm introduce an all new model into their cheki line of cameras with the forthcoming model dubbed the instax mini50s. The initial colorway of the instax mini50S comes in “Piano Black”. Special features include a double self-timer...

Yonehara Yasumasa x Fujifilm Instax Mini Cheki 25 Camera

Hooking up with famous Japanese photographer Yonehara Yasumasa, Fujifilm work up two different versions of their Instax Mini Cheki 25 camera. Along with a simple white rendition, YONE works up a Hello Kitty-infused joint featuring the lovable charact...