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Tailored for Flight: Air Jordan XX9 New York Event Recap

Today marks the official reveal of the latest drop from Jordan Brand, the Air Jordan XX9. Throughout the summit, the focus was clearly on the sneaker’s latest innovation technology: the use of “Flight Weave” and “Flight Plate.” With the famed Tinker Hatfield speaking on behalf of the brand and as the shoe’s designer, the main highlight of the event actually came in the form of a surprise guest appearance by Michael Jordan himself. With both Hatfield and Jordan on stage, the XX9 was detailed in full from its Italian machine crafting for its performance-woven upper, to the type of design discussions the two underwent during production, and the multiple sources of inspiration that includes the experience of driving a Ferrari. The event also held two seminars on the XX9′s craftsmanship, innovation and design spaces, hosted by the sneaker’s design team who showcased the different components used at different stages of creation for the XX9, as well as dissected displays of the evolution of the Air Jordan shoe series. The event will continue over with a special Jordan Brand Classic Basketball game happening tomorrow. Stay tuned for our exclusive interview with Michael Jordan to come.

Date: Apr 18, 2014  /  Views: 6838  /  Author: Alex Lendrum  /  Photographer: Carmen Chan/HYPEBEAST
Category: Style  /  Tags: Jordan brand, Air jordan, Footwear, Air jordan xx9