Sports Lab by atmos Launch

Sneaker retailer, atmos, is better known for its mostly footwear angle but that should change with the launch of Sports Lab in Shinjuku. A concept previewed here, Sports Lab by atmos is a unique convergence of urban lifestyle and sports in a clean, minimalistic setting designed by the renowned firm, Torafu Architects. The approximately 200-square-meter space houses a variety of sportswear names including Nike, The North Face and Head Porter, along with an in-house line of products, and should be an exciting preview of things to come from one of our favorite online retailers. Take a peek at the store here and should you find yourself in Tokyo, be sure to visit the Sports Lab by atmos at the address below.

Sports Lab by atmos
Shinjuku 4-1-1-1F,
Shinjuku-ku, Tokyo, 160-0022

PhotographerOkada Shun/Hypebeast
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