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CIROC x Casio G-Shock Breathalyzer Watch

Sean “Diddy” Combs has successfully transferred his hustle in music to his newest ventures

Sean “Diddy” Combs has successfully transferred his hustle in music to his newest ventures in entrepreneurship. Today, CIROC and Casio’s G-Shock have announced that they will be collaborating on a breathalyzer watch. CIROC and Diddy have always been advocates for responsible drinking – hence, the side of the transparent watch will feature a built-in breathalyzer that shows your blood alcohol content on the watch’s face. The watch is set to be featured in three colors – all of which resemble CIROC’s signature color gradient found across its bottles. With brash CIROC branding on the watch mixed with the functionality of a breathlyzer, the collaborative watch will surely be a conversation starter next time you’re out on the town. The CIROC x G-Shock Breathalyzer Watch will be available at select G-Shock retailers starting August 2.

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