Share this article with friends Share

CIROC x Casio G-Shock Breathalyzer Watch

Sean “Diddy” Combs has successfully transferred his hustle in music to his newest ventures in entrepreneurship. Today, CIROC and Casio’s G-Shock have announced that they will be collaborating on a breathalyzer watch. CIROC and Diddy have always been advocates for responsible drinking – hence, the side of the transparent watch will feature a built-in breathalyzer that shows your blood alcohol content on the watch’s face. The watch is set to be featured in three colors – all of which resemble CIROC’s signature color gradient found across its bottles. With brash CIROC branding on the watch mixed with the functionality of a breathlyzer, the collaborative watch will surely be a conversation starter next time you’re out on the town. The CIROC x G-Shock Breathalyzer Watch will be available at select G-Shock retailers starting August 2.

Read Full Article

What to Read Next

Unknown Mortal Orchestra - (Sittin' On) The Dock of the Bay (Otis Redding Cover)
Defining Street Art with Gorey and the PAL Crew at the Palingenesis Group Exhibition
Thom Browne 2013 Spring/Summer Round Gold Frame Sunglasses
Vans OTW 2013 Fall Prelow Ballistic "Mint"
The Simpsons x Converse Chuck Taylor All Star Collection
Levi’s Holy Stoked Skatepark in Bangalore, India
Load More