CIROC x Casio G-Shock Breathalyzer Watch

Sean “Diddy” Combs has successfully transferred his hustle in music to his newest ventures

By
Fashion
22,895 Hypes 0 Comments

Sean “Diddy” Combs has successfully transferred his hustle in music to his newest ventures in entrepreneurship. Today, CIROC and Casio’s G-Shock have announced that they will be collaborating on a breathalyzer watch. CIROC and Diddy have always been advocates for responsible drinking – hence, the side of the transparent watch will feature a built-in breathalyzer that shows your blood alcohol content on the watch’s face. The watch is set to be featured in three colors – all of which resemble CIROC’s signature color gradient found across its bottles. With brash CIROC branding on the watch mixed with the functionality of a breathlyzer, the collaborative watch will surely be a conversation starter next time you’re out on the town. The CIROC x G-Shock Breathalyzer Watch will be available at select G-Shock retailers starting August 2.

Read Full Article
Source
The Crosby Press

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

900 Users Online

What to Read Next

Unknown Mortal Orchestra - (Sittin' On) The Dock of the Bay (Otis Redding Cover)
Music 

Unknown Mortal Orchestra - (Sittin' On) The Dock of the Bay (Otis Redding Cover)

Unknown Mortal Orchestra recently stopped by Live on BBC 6Music with Marc Riley where the rock band

Defining Street Art with Gorey and the PAL Crew at the Palingenesis Group Exhibition

Defining Street Art with Gorey and the PAL Crew at the Palingenesis Group Exhibition

Parisian street art collective PAL – Peace And Love — are synonymous for its distinctive

Thom Browne 2013 Spring/Summer Round Gold Frame Sunglasses
Fashion

Thom Browne 2013 Spring/Summer Round Gold Frame Sunglasses

American menswear designer Thom Browne’s Round Gold Frame Sunglasses make a return for


Vans OTW 2013 Fall Prelow Ballistic "Mint"
Footwear Fashion

Vans OTW 2013 Fall Prelow Ballistic "Mint"

Vans and its OTW range supplement the debut of the Ballistic Pack’s navy/orange edition of the

The Simpsons x Converse Chuck Taylor All Star Collection
Footwear Fashion

The Simpsons x Converse Chuck Taylor All Star Collection

Largely surpassing any other scripted program, The Simpsons is the longest running show in

Levi’s Holy Stoked Skatepark in Bangalore, India
Sports

Levi’s Holy Stoked Skatepark in Bangalore, India

Thanks to efforts by Levi’s and local skate collective Holy Stoked, Karnataka’s Deccan

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.