Sean “Diddy” Combs has successfully transferred his hustle in music to his newest ventures in entrepreneurship. Today, CIROC and Casio’s G-Shock have announced that they will be collaborating on a breathalyzer watch. CIROC and Diddy have always been advocates for responsible drinking – hence, the side of the transparent watch will feature a built-in breathalyzer that shows your blood alcohol content on the watch’s face. The watch is set to be featured in three colors – all of which resemble CIROC’s signature color gradient found across its bottles. With brash CIROC branding on the watch mixed with the functionality of a breathlyzer, the collaborative watch will surely be a conversation starter next time you’re out on the town. The CIROC x G-Shock Breathalyzer Watch will be available at select G-Shock retailers starting August 2.
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