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Take a Peek Inside Opening Ceremony’s New Tokyo Store

Led by Humberto Leon and Carol Lim, New York fashion purveyor Opening Ceremony has unveiled its new Tokyo offshoot — a 13,000-square-foot store located at the city’s modish Cat Street in the Omotesando district. Covering four levels, the new brick & mortar hosts a number of familiar brands — Acne, Sophie Hulme, Proenza Schouler, Alexander Wang — alongside exclusives from adidas and Yoko Ono’s directional menswear collection. The new store is designed with an open, lofty feel, with large glasses exposing the neighborhood outside, while the interior employs beams of atypical hues and patterns best known to the brand. “The main thing that pleased us about moving here was that we had a freestanding space. That we weren’t attached to a big complex, we like to act on a whim and do things spontaneously,” Leon said. Be sure to drop by if you happen be in Tokyo.

Date: Apr 19, 2013  /  Views: 5113  /  Author: Arthur Bray
Category: Style  /  Tags: Opening ceremony, Retail