Nike Football: Write Your Headline

Nike Football’s Write the Future campaign continues well into the World Cup as they introduce the “Write Your Headline”. Each night, Johannesburg’s 30 story tall, 138 meter the Life Center Tower lights up with images of some of the world’s best players including Cristiano Ronaldo, Robinho, Rooney and Ribery. Fans can submit their own personal statements via various mediums with the best 100 chosen each night to usher in yet another innovative digital experience from Nike.