Ryan McGinley for Wrangler Ad Campaign

June 26, 2009Uncategorizedby L. Ruano397 Views

Recently winning the grand prize at Cannes for their ad campaign alongside American photographer Ryan McGinley, Fred & Farid present a closer look into their winning project. Entitled “We Are Animals”, the campaign cleverly lives up to its name with stunning photography in a great outdoors setting.

Source: La MJC

  • HeavyD

    Blair Witch meets Purple Haze ;o]

  • HeavyD

    Blair Witch meets Purple Haze ;o]

  • HeavyD

    Blair Witch meets Purple Haze ;o]

  • HeavyD

    Blair Witch meets Purple Haze ;o]

  • http://www.ccnation.com Amy

    The photography of this ad campaign is just superb.

  • http://www.ccnation.com Amy

    The photography of this ad campaign is just superb.

  • http://www.ccnation.com Amy

    The photography of this ad campaign is just superb.

  • http://www.ccnation.com Amy

    The photography of this ad campaign is just superb.

  • Cees

    So, I love the artistry of the campaign. I think it’s bold and lovely. But as far as accomplishing the aim of advertising jeans… not so much. I’d rather go buy some hunting gear right now than Wrangler jeans.

  • Cees

    So, I love the artistry of the campaign. I think it’s bold and lovely. But as far as accomplishing the aim of advertising jeans… not so much. I’d rather go buy some hunting gear right now than Wrangler jeans.

  • Cees

    So, I love the artistry of the campaign. I think it’s bold and lovely. But as far as accomplishing the aim of advertising jeans… not so much. I’d rather go buy some hunting gear right now than Wrangler jeans.

  • Cees

    So, I love the artistry of the campaign. I think it’s bold and lovely. But as far as accomplishing the aim of advertising jeans… not so much. I’d rather go buy some hunting gear right now than Wrangler jeans.

  • SomeoneInVegas

    All you hypebeast gonna go from Levis to Wranglers now… hahaha.

  • SomeoneInVegas

    All you hypebeast gonna go from Levis to Wranglers now… hahaha.

  • SomeoneInVegas

    All you hypebeast gonna go from Levis to Wranglers now… hahaha.

  • SomeoneInVegas

    All you hypebeast gonna go from Levis to Wranglers now… hahaha.

  • theoldgoldtooth

    anybody who has anything negative to say probably is not in any position to do any better. if you are, then do it! i thought it was really cool looking and obviously the photos fit in nicely with the slogan. very cool.

  • theoldgoldtooth

    anybody who has anything negative to say probably is not in any position to do any better. if you are, then do it! i thought it was really cool looking and obviously the photos fit in nicely with the slogan. very cool.

  • theoldgoldtooth

    anybody who has anything negative to say probably is not in any position to do any better. if you are, then do it! i thought it was really cool looking and obviously the photos fit in nicely with the slogan. very cool.

  • theoldgoldtooth

    anybody who has anything negative to say probably is not in any position to do any better. if you are, then do it! i thought it was really cool looking and obviously the photos fit in nicely with the slogan. very cool.

  • thelifefantastic

    Wooooow….

  • thelifefantastic

    Wooooow….

  • thelifefantastic

    Wooooow….

  • thelifefantastic

    Wooooow….

  • Kid Cleveland

    Can you say ACID TRIP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    Nah
    Nah
    Nah
    This isn’t scary …only because the girls aren’t wearing tops…..
    But if they were really animals they wouldn’t have on Hmmmmmmmmmmmmmmmmmmmm??????
    YOu know what I’m talkin’ about…LOL!

  • Kid Cleveland

    Can you say ACID TRIP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    Nah
    Nah
    Nah
    This isn’t scary …only because the girls aren’t wearing tops…..
    But if they were really animals they wouldn’t have on Hmmmmmmmmmmmmmmmmmmmm??????
    YOu know what I’m talkin’ about…LOL!

  • Kid Cleveland

    Can you say ACID TRIP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    Nah
    Nah
    Nah
    This isn’t scary …only because the girls aren’t wearing tops…..
    But if they were really animals they wouldn’t have on Hmmmmmmmmmmmmmmmmmmmm??????
    YOu know what I’m talkin’ about…LOL!

  • Kid Cleveland

    Can you say ACID TRIP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    Nah
    Nah
    Nah
    This isn’t scary …only because the girls aren’t wearing tops…..
    But if they were really animals they wouldn’t have on Hmmmmmmmmmmmmmmmmmmmm??????
    YOu know what I’m talkin’ about…LOL!

  • Advertising Man

    This won THE most prestigious award in advertising. Seriously. WTF??? I think I need a new career…

  • Advertising Man

    This won THE most prestigious award in advertising. Seriously. WTF??? I think I need a new career…

  • Advertising Man

    This won THE most prestigious award in advertising. Seriously. WTF??? I think I need a new career…

  • Advertising Man

    This won THE most prestigious award in advertising. Seriously. WTF??? I think I need a new career…

  • http://www.youtube.com/LaCokaAnthony LaCokaAnthony

    Fuckin weird shit. I didn’t know that Wrangler could be this artsy.

  • http://www.youtube.com/LaCokaAnthony LaCokaAnthony

    Fuckin weird shit. I didn’t know that Wrangler could be this artsy.

  • http://www.youtube.com/LaCokaAnthony LaCokaAnthony

    Fuckin weird shit. I didn’t know that Wrangler could be this artsy.

  • http://www.youtube.com/LaCokaAnthony LaCokaAnthony

    Fuckin weird shit. I didn’t know that Wrangler could be this artsy.

  • blurgh.

    I cannot believe this won an award.

  • blurgh.

    I cannot believe this won an award.

  • blurgh.

    I cannot believe this won an award.

  • blurgh.

    I cannot believe this won an award.

  • red

    bleh. . .I guess it caters to a younger audience. IDK, I think something like this would just turn off the working folks that actually by wrangler stuff. Why wrangler at all? Do you want to buy some now?

  • red

    bleh. . .I guess it caters to a younger audience. IDK, I think something like this would just turn off the working folks that actually by wrangler stuff. Why wrangler at all? Do you want to buy some now?

  • red

    bleh. . .I guess it caters to a younger audience. IDK, I think something like this would just turn off the working folks that actually by wrangler stuff. Why wrangler at all? Do you want to buy some now?

  • red

    bleh. . .I guess it caters to a younger audience. IDK, I think something like this would just turn off the working folks that actually by wrangler stuff. Why wrangler at all? Do you want to buy some now?

  • Amir Farhang

    One of the best ad campaigns I’ve seen in a long time.
    Well done, fellas.

  • Amir Farhang

    One of the best ad campaigns I’ve seen in a long time.
    Well done, fellas.

  • Amir Farhang

    One of the best ad campaigns I’ve seen in a long time.
    Well done, fellas.

  • Amir Farhang

    One of the best ad campaigns I’ve seen in a long time.
    Well done, fellas.

  • Presidential Inc.

    this is effin weird

  • Presidential Inc.

    this is effin weird

  • Presidential Inc.

    this is effin weird

  • Presidential Inc.

    this is effin weird

  • Shaun de Bastion

    This is pretty good considering that I haven’t heard anything from Wrangler denim in super long.

  • Shaun de Bastion

    This is pretty good considering that I haven’t heard anything from Wrangler denim in super long.

  • Shaun de Bastion

    This is pretty good considering that I haven’t heard anything from Wrangler denim in super long.

  • Shaun de Bastion

    This is pretty good considering that I haven’t heard anything from Wrangler denim in super long.

  • Quickstriker

    Meth sheek ads haha. I especially like the second to the last picture. Reminds me of something like Children Of The Corn

  • Quickstriker

    Meth sheek ads haha. I especially like the second to the last picture. Reminds me of something like Children Of The Corn

  • Quickstriker

    Meth sheek ads haha. I especially like the second to the last picture. Reminds me of something like Children Of The Corn

  • Quickstriker

    Meth sheek ads haha. I especially like the second to the last picture. Reminds me of something like Children Of The Corn

  • http://baker.edu d. knott(detroit fresh)

    WHAT THE?!

  • http://baker.edu d. knott(detroit fresh)

    WHAT THE?!

  • http://baker.edu d. knott(detroit fresh)

    WHAT THE?!

  • http://baker.edu d. knott(detroit fresh)

    WHAT THE?!

  • http://www.flagshiplabelmke.com chucko

    man this is a very good project, and great inspiration for our photoshoot.

  • http://www.flagshiplabelmke.com chucko

    man this is a very good project, and great inspiration for our photoshoot.

  • http://www.flagshiplabelmke.com chucko

    man this is a very good project, and great inspiration for our photoshoot.

  • http://www.flagshiplabelmke.com chucko

    man this is a very good project, and great inspiration for our photoshoot.

  • Kiko

    I love Wrangler, in fact I am wearing one of my favorite pairs right now. Very interesting concept for their ad campaign. Not surprised at all that they won. I can see Wrangler winning over a lot more new fans with these ads, which they very well deserve for such well constructed denim.

  • Kiko

    I love Wrangler, in fact I am wearing one of my favorite pairs right now. Very interesting concept for their ad campaign. Not surprised at all that they won. I can see Wrangler winning over a lot more new fans with these ads, which they very well deserve for such well constructed denim.

  • Kiko

    I love Wrangler, in fact I am wearing one of my favorite pairs right now. Very interesting concept for their ad campaign. Not surprised at all that they won. I can see Wrangler winning over a lot more new fans with these ads, which they very well deserve for such well constructed denim.

  • Kiko

    I love Wrangler, in fact I am wearing one of my favorite pairs right now. Very interesting concept for their ad campaign. Not surprised at all that they won. I can see Wrangler winning over a lot more new fans with these ads, which they very well deserve for such well constructed denim.

  • nwhysee

    Can’t wait for the one with Brett Favre.

  • nwhysee

    Can’t wait for the one with Brett Favre.

  • nwhysee

    Can’t wait for the one with Brett Favre.

  • nwhysee

    Can’t wait for the one with Brett Favre.