Ryan McGinley for Wrangler Ad Campaign

by L.A. Ruano, June 26, 2009

ryan mcginley wrangler ad campaign 1 Ryan McGinley for Wrangler Ad Campaign

Recently winning the grand prize at Cannes for their ad campaign alongside American photographer Ryan McGinley, Fred & Farid present a closer look into their winning project. Entitled “We Are Animals”, the campaign cleverly lives up to its name with stunning photography in a great outdoors setting.

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ryan mcginley wrangler ad campaign 6 Ryan McGinley for Wrangler Ad Campaign

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ryan mcginley wrangler ad campaign 8 Ryan McGinley for Wrangler Ad Campaign

ryan mcginley wrangler ad campaign 9 Ryan McGinley for Wrangler Ad Campaign

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Source: La MJC

19 Responses

  1. Posted by: HeavyD on July 13, 2009 at 3:18 pm

    Blair Witch meets Purple Haze ;o]

  2. Posted by: Amy on July 13, 2009 at 3:12 pm

    The photography of this ad campaign is just superb.

  3. Posted by: Cees on July 6, 2009 at 9:42 pm

    So, I love the artistry of the campaign. I think it’s bold and lovely. But as far as accomplishing the aim of advertising jeans… not so much. I’d rather go buy some hunting gear right now than Wrangler jeans.

  4. Posted by: SomeoneInVegas on June 29, 2009 at 6:33 pm

    All you hypebeast gonna go from Levis to Wranglers now… hahaha.

  5. Posted by: theoldgoldtooth on June 28, 2009 at 9:48 pm

    anybody who has anything negative to say probably is not in any position to do any better. if you are, then do it! i thought it was really cool looking and obviously the photos fit in nicely with the slogan. very cool.

  6. Posted by: thelifefantastic on June 28, 2009 at 3:40 pm

    Wooooow….

  7. Posted by: Kid Cleveland on June 28, 2009 at 1:52 am

    Can you say ACID TRIP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    Nah
    Nah
    Nah
    This isn’t scary …only because the girls aren’t wearing tops…..
    But if they were really animals they wouldn’t have on Hmmmmmmmmmmmmmmmmmmmm??????
    YOu know what I’m talkin’ about…LOL!

  8. Posted by: Advertising Man on June 27, 2009 at 7:59 pm

    This won THE most prestigious award in advertising. Seriously. WTF??? I think I need a new career…

  9. Posted by: LaCokaAnthony on June 27, 2009 at 3:21 pm

    Fuckin weird shit. I didn’t know that Wrangler could be this artsy.

  10. Posted by: blurgh. on June 27, 2009 at 10:22 am

    I cannot believe this won an award.

  11. Posted by: red on June 27, 2009 at 4:09 am

    bleh. . .I guess it caters to a younger audience. IDK, I think something like this would just turn off the working folks that actually by wrangler stuff. Why wrangler at all? Do you want to buy some now?

  12. Posted by: Amir Farhang on June 26, 2009 at 10:09 pm

    One of the best ad campaigns I’ve seen in a long time.
    Well done, fellas.

  13. Posted by: Presidential Inc. on June 26, 2009 at 7:04 pm

    this is effin weird

  14. Posted by: Shaun de Bastion on June 26, 2009 at 4:07 pm

    This is pretty good considering that I haven’t heard anything from Wrangler denim in super long.

  15. Posted by: Quickstriker on June 26, 2009 at 3:50 pm

    Meth sheek ads haha. I especially like the second to the last picture. Reminds me of something like Children Of The Corn

  16. Posted by: d. knott(detroit fresh) on June 26, 2009 at 2:42 pm

    WHAT THE?!

  17. Posted by: chucko on June 26, 2009 at 1:47 pm

    man this is a very good project, and great inspiration for our photoshoot.

  18. Posted by: Kiko on June 26, 2009 at 1:40 pm

    I love Wrangler, in fact I am wearing one of my favorite pairs right now. Very interesting concept for their ad campaign. Not surprised at all that they won. I can see Wrangler winning over a lot more new fans with these ads, which they very well deserve for such well constructed denim.

  19. Posted by: nwhysee on June 26, 2009 at 1:24 pm

    Can’t wait for the one with Brett Favre.