LeBron James “Brace Yourself” January 18th 2009

by Staff, January 12, 2009

lebron james brace yourself jan 18 LeBron James Brace Yourself January 18th 2009

The viral marketing for an upcoming campaign involving LeBron James has begun. In this short video, LeBron James speaks of following his first passion which leaves the door wide-open as the rumors begin to swirl. Among the front-running speculation is that either James will debut a rap single or feature some how in his other sport of choice, football. Stay tuned for more details and mark January 18th on the calendar.

Source: Kenlu

Basketball LeBron James

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Posted by: LeBron James - Brace Yourself « GeraLd Flores on January 12, 2009 at 2:44 pm

[...] hypebeast Possibly related posts: (automatically generated)LeBron to World: ’Brace [...]

50 Responses

Posted by: MJ WHO? on February 10, 2009 at 12:04 pm

when are browns going to sign him? I wonder if they thought about it for publicity reasons. that would be so awesome.
Posted by: mario lee on January 20, 2009 at 2:49 pm

dont leave the nba lebron im your biggest fan in the entire world my name is mario and i have been admiring you since played high school basketball you was my favorite player in high school
Posted by: Andy Allgood on January 18, 2009 at 1:00 pm

Here’s a link to it for anyone who hasn’t seen it…(Just copy/paste it in the address bar…)
http://myespn.go.com/blogs/truehoop/0-38-56/LeBron-James–Football-Commercial.html
Posted by: dartplayer on January 18, 2009 at 11:09 am

The commericial aired on one of the Cleveland new channels on Saturday night, 17 January.
Posted by: Topher-1 on January 18, 2009 at 2:44 am

Why is it that everybody who thinks Kobe is the best absolutely hates Lebron James?I mean seriously In my opinion Lebron is the best.I can still recognize how great of a player Kobe is though.I’m not gonna trash him and try to make myself soung arrogant because I have access to a keyboard.Who cares if people think lebron is better.In alot of ways he is.Alot of ways kobe is better.Kobe still gonna be around for a while but not as long as lebron.So lebron Is the best of his time and Kobe was the best of his time.
Posted by: nickel24 on January 17, 2009 at 10:50 pm

It is a State Farm commercial with him announcing he will play for the Browns and then doing his goofy LeBron thing. I know someone who has seen it and thought it was funny. I promise you this is it, nothing exciting product wise, just schilling for insurance.
Posted by: Deez nuts on January 17, 2009 at 7:31 pm

Maybe he will say his first love is men….
Posted by: Chris on January 17, 2009 at 1:13 pm

He won’t actually play for the Browns. That’s insane, and by his contract, the Cavs could probably keep him from doing it even if he wanted to. He’ll just be selling Browns (and possibly other) NFL jerseys with 23 on the front and LeBron on the back. It’s all promotional.
Posted by: JR on January 17, 2009 at 3:44 am

And all that talk about lebron bein over hyped nd not being close ta the hall of fame peter h, is absolutely ridiculous he is the greatest player of all time at 24
Posted by: JR on January 17, 2009 at 3:41 am

Ace ur a genius, he is entering the dunk contest, finally king james is gonna enter the dunk contest. I’d been trying to figure it out for so long but that has to be it!
Posted by: idontgiveafuck on January 17, 2009 at 1:25 am

you guys are funny as hell….i could care less what he does…i’m just trying to do me…so i gives LESS than a d*mn…it’s funny to see amm you MoFos take it personal though….i’m lmao!
Posted by: Jerome on January 16, 2009 at 8:51 pm

He wants to be like MJ switching sports
Posted by: Ace on January 16, 2009 at 5:52 pm

Its one of two things….On that date two things are happening lil wayne is performing at the Q in cleveland and you guys saw the last commercial with lil wayne randomly in it…also it is the day the NBA announces the last competitor fot the Sprite Dunk contest….So either he’s doing the dunk contest against Dwight howard or he is doing something with lil wayne!
Posted by: Cris on January 16, 2009 at 5:42 pm

You guys are dumb.LOL it is deff Oreo he is goin to join the DSRL look at the date at the last DSRL add.
Posted by: Grs on January 16, 2009 at 1:31 am

He’s going to Tampa for the SuperBowl DOH! And it’s probably a Visa commercial… Think about it
Posted by: Jeff on January 16, 2009 at 12:19 am

For those of you who continue to call LBJ the ‘most overhyped’ … you’ve obviously never watched him in action.
Posted by: peter h. on January 15, 2009 at 11:56 pm

MAN, im tired of lebron james, most hyped man in sports and thats all he really is–hype. IF lebron doesnt win the mvp and the finals this year his nba career will be no greater than vince carters. NO where near jordan and not even close to the hall of fame. To go to the NFL is fine but as for his NBA career it will be remembered as nothing. Lebron JAmes cannot save the browns, I repeat Lebron James cannot save the browns. He is not that good, he is a basketball player, plus the injuries involved in football its a contact sport. ALLLLLLLL HYPE at the end of the day its ALLLLLL hype like his career is going to be.
Posted by: KOBEcan'tBALL on January 15, 2009 at 9:38 pm

He is signing with the CAVS long term
Posted by: KOBEcan'tBALL on January 15, 2009 at 9:36 pm

For one Lebronis the best player in the NBA at 24 and will be all-defensive team this year. Has kobe ever averaged 30 point 7 assists and 7 boards? not even close.

Second i doubt he is playing football but a football shoe is very possible and a ra album is possible but i doubt it because would he really have to talk to his family about that?
Posted by: esch on January 15, 2009 at 6:13 pm

ps dr. sport you are allowed to participate in two high school all star games just so you know…
Posted by: esch on January 15, 2009 at 6:12 pm

actually he is going to drop a rap single. on january 18th lil wayne is in cincinnati ohio on tour. may i remind you lil wayne was in his commercial when he released his shoes. seeing as i live in the nati i would know this,
Posted by: WIll on January 15, 2009 at 12:29 am

There is no way that LeBron would go to football. They are just hyping us up for something stupid
Posted by: dr. sport on January 14, 2009 at 4:36 pm

He’s definitely not going back to college because he lost NCAA eligibility when he participated in more than one all-star event while in high school (McDonald’s All-American, EA Sports Roundball Classic, Jordan Capital Classic).
Posted by: RANNIE HAMMOND on January 14, 2009 at 3:54 pm

TOO FoR3$t3R JAMES IS NOT THE BEST IN THE NBA. KOBE IS THE HOF AND THE BEST FOR A WHILE NOW AND 11ALL-STAR AND 9 ALL- DEFENSE TEAMS. LET SEE IF HE CAN DO IT FOR A LONG TIME LIKE KOBE
Posted by: FoR3$t3R on January 14, 2009 at 1:34 am

If Lebron ever left for football something would have to be screwed up in his head!!! He is the best player in the NBA and there is no arguing here!! But if he did it would be the Browns he would go to!!
Posted by: ampten on January 13, 2009 at 10:18 pm

he’s not gonna switch sports you dumbasses. thats just fucking retarded, its probably something with football but he’s not gonna switch sports…wow u people and ur crazy ideas
Posted by: Keith on January 13, 2009 at 8:46 pm

Anyone ever think maybe he is making a lebron type football shoe?? Jordans are becoming more and more wide spread in sports including baseball and football. If lebron loves football why not design a football shoe? He is not goin to play in the NFL come on get real its the freakin NFL!! Even as great of an athlete he is he is not in NFL shape. He is strong but he has never had to stop a guy bigger than him from getting to the QB. Wake up ppl he isnt leaving the NBA he is just hyping the world up for another product.
Posted by: Brandon on January 13, 2009 at 8:30 pm

I agree with Jay. He doesn’t care about his endorsements anymore. He’ll drop em all in a second. He has more money than he knows what to do with right now and owes not a single thing to a single person. If he wanted to play football that bad, I believe he would. His contracts up with Cleveland, he loves football, the Browns are terrible, why not go play for them. Maybe he wants a break from basketball? You guys don’t know you can’t just assume the guy who said he’d take 50 mill a year to go play in Europe. He’s unpredictable and in my opinion can do whatever the hell he wants to do and no one’s gonna stop him.
Posted by: jay on January 13, 2009 at 4:34 pm

more power to him if he feels to go to his FIRST LOVE which is FOOTBALL which i also love then he could do what he damn well pleases, he doesnt owe anything to anyone and he’s not obligated to stay in the NBA, if he can be the next Bo Jackson or MJ or better then go do it.
Posted by: Will on January 13, 2009 at 2:43 pm

wow… you guys are all incredibly dumb to think lebron james would play football. With the amount of money he has riding on him, including a basketball franchise, I GUARANTEE you there is no way in hell he would ever play football, unless he completely left basketball, which would also never happen. There is probably something in every single contract he has ever signed with every company even bubbalicious saying he can’t to potentially harmful activities such as football… no idea what it’ll be though, but I anticipate great disappointment
Posted by: josh on January 13, 2009 at 1:41 pm

Kevo Grand gets it!!! You people are dumb!!!! LMAO
Don’t you think this would be on espn.com or yahoo sports instead of hypebeast.com if it were anything other than some morons trying to get a rise out of people. I can’t believe the thought process of some of you people or the lack of common sense.
Posted by: josh on January 13, 2009 at 1:20 pm

Come on?? Are you people serious?? It’s the DSRL!!!! Double Stuff Racing League. Watch the commercials. They all end with the same date. 1/18/09
Posted by: Al on January 13, 2009 at 12:04 pm

Lebron Prides himself on being unliike anyone and better than everyone, His first LOVE IS FOOTBALL. I actually has been working out with braylon edwards and kellen winslow, that is why the browns had kellen playing a little more wide out this year. Lebron is going to be the tight end for the cleveland browns there new offense will be a 2 tight end set now WOW that is stupid he’s 6′9.5 and weighs 265 and he runs a 4.4 NOW isn’t that freaky. What DE in the league or linebacker runs that fast
Posted by: jay day on January 13, 2009 at 9:40 am

MOST OVER-HYPED PLAYER IN NBA HISTORY
Posted by: shaun on January 13, 2009 at 3:47 am

to let EVERYBODY KNOW WASSUP, im in high school and ive played for lebrons skills challenge aau traveling team. he has been talking about this since the beginning of december, his first love was FOOTBALL, and he will be trying out for the cleveland browns as a wide reciever. . . .think im lying ? watch when January 18th comes.
Posted by: Ben on January 13, 2009 at 1:51 am

http://www.google.com/hostednews/canadianpress/article/ALeqM5g6lm4fLvBPzhK8h-xSg7fQQ8CoXA

Starting his own line of suits maybe?
Posted by: bro(w)nsfan83 on January 13, 2009 at 12:33 am

Unfortunately he would have to completely leave basketball to play football, as the seasons completely overlap for the most part…so he’s not going to be playing two sports.
Posted by: YungProdigy on January 13, 2009 at 12:24 am

Its definitely football. Theres pics of him filming the ad with a browns 23 jersey on.
Destined to air during the Super Bowl most likely.
Cum’on, do you think the NBA would let its most beloved player,
make a damn rap album if Kobe couldn’t drop his?
Posted by: luke on January 13, 2009 at 12:13 am

he is going to play for DUKE under coach K he said he would do what ever it took to play for him after the olympics he still has his 4 years and its never been done and he wants to be different
Posted by: Cubs Suck on January 12, 2009 at 9:31 pm

i HIGHLY doubt that he is going to the NFL. that would we ridiculous. He has too many endorsements and contracts riding on him playing BASKETBALL, plus what if he gets hurt….like bad. Yea that kills all talk about championships, or Knicks rumors. Lebron is not that stupid people, get real.
Posted by: dopeLIKEopium on January 12, 2009 at 8:20 pm

i coulda swore it was music?
Posted by: c-raig on January 12, 2009 at 7:22 pm

its definitely football..watch out for cleveland browns 23 jerseys comin soon. hes pullin a yao ming or ichiro tho..the name lebron will be across the back instead of james..exciting.
Posted by: jersey fresh on January 12, 2009 at 6:04 pm

its definitely football theres pics that came up on the web today of a commercial shoot where lebron is in full pads and a cleveland browns #23 jersey
Posted by: Stirling on January 12, 2009 at 4:42 pm

It’s not Oreos. I can tell you that much. The music and the typography are way to far out for them. My guess is it has something to do with football, but it is also Winnie The Pooh Day (in observance of the birthday of Alan Alexander Milne). Just saying. It could be that too.
Posted by: LeftyJeenyus on January 12, 2009 at 2:26 pm

couldn’t win a championship in the NBA, going to wimp out and go to football…..eh, i guess its ok, getting money to just play sports.
Posted by: Kevo Grand on January 12, 2009 at 12:56 pm

He’s gonna be eating Oreo cookies as part of the DSRL (Double Stuff Racing League). Sounds crazy, right? Just wait. Look for Peyton & Eli and Venus & Serena as well.
Posted by: kidcash13 on January 12, 2009 at 10:25 am

He’s refering to football if im not mistaken.. he said in an interview years ago with espn that his first love was football but he insisted on playing basketball because he could go straight to the leauge.
Trying to be on that Jordan Level
Posted by: killa_kal on January 12, 2009 at 10:17 am

The super bowl commercial will definitely be Lebron playing Football.
Posted by: downwithOPP on January 12, 2009 at 9:52 am

The most HYPED man in the world, alongside Lil Wayne.
Posted by: NIGOplz aka HIGHimDAVE on January 12, 2009 at 6:53 am

ehhhh

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