UNDFTD x Nike Hyperdunk “Marty McFly” Release Recap
by L.A. Ruano, July 3, 2008

As expected, there was a huge turn out following the breaking news of the Back to the Future Marty McFly inspired Nike Hyperdunk just days before the release. Making sure aficionado’s got what they waited so eagerly for, the good people at Undefeated set up a surprise for the ages. Not only did Mr.Laker show up but he showed up in retro fashion, with the timeless classic DMC Delorean by his side. The first 10 people in line, got to meet Kobe Bryant, take a picture with him and even get his autograph on the highly sought after sneakers, after a long wait that extended past 24 hours.











Kobe tell me who’s going to win the 2009 playoffs u got the shoes so go on ya hover board and tell me who’s going to be in it. lol
I am from Portland too…
damn mad haters up in here.
All you nigs know nothin bout BTTF. gtfo plz
after seeing what the shoes looked like… they’re fuckin’ ugly. I’d rather wait 5 mins for those same colors to be on a pair of crocs and call it a day!?!! Why wait sooooo long for shoes you aren’t even going to wear?! And then have KOBE… KOBE, a BASKETBALL player who had NOTHING to do with BTTF and or this shoe!?!? I say we just start hyping up Crocs… cheap and all sorts of colors *sike*!?!!
My Payless Shoe Source (XJ900′S) LOOK BETTER THAN THEM SHOES. MAN WHAT’S ALL THE CRYING ABOUT.
there are so many pairs of shoes that are a lot better looking than those, and definitely not over two hundred fuckin dollars. yeah the signature ruins it. and whats wrong with waiting a month or two for the prices to drop? if its because theyre gonna be old news then dont spend $250 at the douchebag fest and be WEARING them a month later. why cant everyone just walk around naked
well i guess im just sad because i didnt get a pair u are right 1st in line my bad for getting all pissed on a forum and trying to act hard. who has a size 11 ill pay 1500!
do the laces tie themselves? if not, then boo. BOOO!
2 1/2 days….that’s how long heads have been waiting @ house of hoops in the big apple. i was @ the undftd santa monica release and i got totally shafted. i was there for 12 hrs, i think the first cat was there for about 24 hrs. it was mad unorganized, peeps were cutting in line when kobe showed up an hour late in the delorean. twas a mess, no wristbands or anything, ridiculous. then they raffle off the last 10 pair, and of course, some people who show up 15 minutes prior win a pair. i hear it was also a bad look @ NTLA when they were passing out wristbands. peeps were getting salty, cops were by every hour. heads had to sit on the marble cause i imagine the stuffy city of beverly hills would’nt allow chairs or the appearance of camping. the hyperdunk mcfly hype has hit a critical mass, it’s hitting every hipster blog, yahoo, wired mag, news outlet, you name it. i haven’t seen this much hype since the titanium or the pigeon. i didn’t see this one coming. i don’t know how i feel about it…it leaves a bad taste in my mouth. i’m addicted to sneakers but at the same time i feel like i need to grow up and leave this bullsh*t. these kicks have hit $1,900 on ebay. that is effin madness and makes me utterly sick. people don’t get marketing. nike could have made more of these mcfly’s and they would have easily gotten consumed by all of us and would have made more money than doing a limited release…but by making them limited, it creates a buzz and hype that is utterly priceless. i wouldn’t call it genius but it’s pretty damn clever. i’m banking that the nike marketing gurus didn’t even see this one coming. i’m willing to bet that they are surprised at the level of success and buzz of this one.
these fuckin shoes rnt even that hot…hey someone tell that as*hole in the boston sucks T that we r ready to repeat!
damn … all that bs that happened in santa monica better not happen in ny
DISAPPOINTMENT!!! We wait 20 years for this non-sense. The shoes are ugly the only resemblence to the real MCFLY’s is the color scheme. Good job NIKE. Bad enough they screwed up the ATC’s now this sh!t. I can’t believe all the people in Santa Monica were fooled into buying a hyped up pair of Kobe’s sneakers.
wow; okay so the line cutting goes down at damn near everycampout.its whether or not the people do anything about it. best believe my last campout we cussed these 3 guys out for trying to cut. but uhm, as far as all the hype goes, yikes.this is why i stopped buying shoes cuz of all the hypebeasts. kill the hype man. but whats kinda sketch to me is that undftd didnt have wristbands…
750 pairs. available at House of Hoops / select Niketown locations… DMC rules….
To bad Kobe won’t be there when they drop in NYC. I know that shit wouldn’t happen here
1st in line: you called me out! go to your room, you little whore.
Its just a shame the people that have been waiting on line for days just get cut in line. NYC has a lot more respect for other people waiting online for limited kicks and theyre alot more organized. Take for example Supreme or DQM youll never catch that happening, then again if you try cutting in line out here in NYC your getting your ass kicked in a minute.
glen mac ur a lil bitch i deff. kno who tinker hatfield is: he designed the 3’s im not a size 9 and there not on ebay im a 10 and there in ma house get off my nuts… bitch!
Honestly those shoes are pretty wack. that sucks that you waited so long just for those plus Kobe and the whole bullshit NBA can suck a d.
it’s funny how the shoes w/o kobe’s signature are getting the higher bids on ebay. although, the ebay weasel who was smart enough to have kobe sign the box instead of the shoe is getting the highest bid of all. i shouldn’t be pointing this out, but it’s an interesting observation, don’t autograph the shoe itself…i wouldn’t have kobe sign the shoe unless there is a coa and he actually wore the kicks in a game….
I just find it funny that you cats are still wearing Boston Sucks shirts when we won the championship, we can run an ill camp out and when people come out to show love in boston, they stay for longer than an hour… I know this stupid shit goes down, but im glad it always happens somehwere else
what does DS mean? i like shoes and shoes
WTF are all these bitching about? 26 Hours wait and you claim to be a true sneakerhead. I waited for HUF Quake Dunks and AF1 for over 26 hours in the rain I was tthe 100th in line, yet I still do not bitch. Line cutters suck but part of the game. Hypebeast name calling why are we on this forum. STOP IT, either wait in lien sooner, or cough of more cash! Hyperdunks MArty McFlys look all right, but I have a feeling most of you will wait for the Air Yeezy also.
I would not let him sign my shoes.
neither, do you, homie.
btw, i’ll give props to hypebeast for having the huevos to have this comment forum even when it’s usually filled with vitriol from the likes of me and the others in here. here’s to you, hypebeast. free speech is great.
gwen mac aint got shit to do but comment all day on some shit hyped up shit
btw, i AM a grown-ass man and i’m not going to endorse “scalping kicks” on ebay by bidding on them. with that said, if i like some kicks how else am i going to get them besides waiting in line?
1st in line: yeah, you’re a real sneakerhead. that’s why you and your boys are dumping your mcfly’s on ebay? i see you, size 9’s? yeah, you’re a real sneakerhead. pffffft!
Boston Sucks: apparently the lakers suck harder. i don’t see the connect between the blazers passing up MJ and rocking his kicks. you’re a fool AND a faggot, and you need a lesson in logic. fucking dipshit. by the way, i’m not trying to be tough or be some forum gangsta, i ain’t tupac, i’m just bittter and annoyed. so fuck you.
“ha your collection prolly started with fusion 12’s thinkin thoase ugly ass shit were real jordans!” ooooooooooooooh snap! is that suppose to be some fucking burn. you’re a fucking geek.
Glen Mac you a little bitch nigga…stop tryin to be tough online. your prolly like a lil 12 year old kid that hasnt even hit puberty yet!!! go cry to your mom about how you didnt get ur lil shoes! if you are a grown ass man like you say hit ebay and buy a pair. and you say you rule all of us? ha your collection prolly started with fusion 12’s thinkin thoase ugly ass shit were real jordans! ha. go buy yourself some team jordans and say ur the shit! lil pussy ass bitch.
glen mac is a b*tCh!!!!!!!!!! Ur running ur mouth that ur rockin OG Jays and then say ur from portland????? WTF didnt Portland pass up on that “Guy”… yea the guy whos shoes ur rockin??? oops sorry son wouldnt b proud to say that lameO!!
i love all the illiterate fucking flossy posers who try to talk shit, you ain’t shit and i’ll crown you.
1st in line: yo kid, and that’s what you are A CHILD… i was ten years old and rocking the first AJ’s (OG) two decades before you were even fucking born, you little shit talking bitch. so don’t even be talking about how you are a bigger sneakerhead than i am, you little fucking faggot. do you even know who the fuck tinker hatfield is you little naive mother fucker? do you even know who the fuck is phil knight is? i live in floss angeles now but i’m originally from portland where the swoosh originated, do you even know where the fuck beaverton, oregon is mother fucker? my moms has been working with nike since 1982, way before your family even were citizens you little bitch. so don’t talk smack to me because you are a child and have no true adult responsibilities and can campout for these sneakers overnight. fuck you. i rule all of you little poser chumps, bitch. as for j ryan (mr. hollywood producer who flosses with his replica “BTTF” delorean and sucks on kobe “mj wannabe ballsack” cause i think i’m a hotshot producer….stay outta this holmes you don’t know)
what i dont dont understand? why would you get your sneaks autographed by someone who doesnt have to do with BTTF? makes no sense to me. i mena he can sign the box of he wants, but not the damn shoes.
they r shit’ nothing like the mc’flys, sort it out nike, And you sad pricks anyone who pays for this crappy shoe is a wanker
I 100% agree with “dopeLIKEopium”…i bet half those “kids” yes those kids that stood in line and are in those pics, dont even know back to the future…posers…that want to show they got them. fell sorry for the real deal fans and who enjoy kicks
I got 2 pairs…. fuck kobe. I got mine signed by micheal J fox and the Doc himself. HATE
dam all of the anger and animosity makes ME want to apologize on behalf of nike and undefeated…it IS truly a shame when shit like this happens yo…it use to be about love, passion, drive for the kicks, now its about the brightest, most loud, most expensive, most HYPED show kids can get there hands on…dam sorry to all those that camped and ended up with nothing but a sour taste in their mought for nike and the shoe game…
I have to agree with most of you. I wish I was there, but after reading how unprofessional and disordered the place was, I’m glad I wasn’t there. I want the SHOE, (still do) but to wear and actually use, not for profit. I’m a back to the future fan, always was. Just thought it was finally cool they had a shoe that closely resembles it. I AM NOT A KOBE FAN…I dislike everthing he stands for, and for reading what he did to show up for 10 mins is wack. If I was even the 1st in line…I would pass the autograph shoe for the regular one lol…Undfd marked up the shoe is wack too. Is there a genral relase on this shoe? I live in seattle I would love to have a pair, becuase its a shoe i actually like, not for kobe…if anyone can help im much apperciate it…thanks
True that on the damn DISorganization. How hard is it to hand out some effing numbers? I was right in the middle of the 100 group and ended getting the 98th pair cause all those line cutters who all saw the back of Kobe’s head if they were lucky. All you cutters can go to hell cause I got a size 14 and had to wear 7 pairs of socks and 2 insoles just to ball it up in the gym last night. Whack.
i dont know about yall but id demolish that one chick on that picture..soo much Hype..lol..all thos lil kids look ugly as fuckkkk..lmaoo
im reading ur comments, and i hear LINE CUTTERS??? ID CUT THERE NECK OFF IF SOMONE CUT IN FRONT OF ME
Supreme
I wanted to get a pair of these bad, but I live all the way in Cleveland. So I jumped on Ebay and got totally eye fucked by those prices. Saw a pair going for 2G’s. Looks like I wont be going back to the future any time soon.
haha but u gotta wait SON!!! hahaha & have a good wait in line!!!!!
imma get them at nike town son…….
dis is alll hype!!!! biggest bs ive ever seen!
hahahaha everyone who’s getting mad can’t be serious and some guy up there called the kids at undefeated “hypebeasts” hahaha wtf? are you serious this is hypebeast.com lol
fuck haters and FUCK whoever says “fuck undefeated”!!!!! Because of them i got to meet KOBE and get my shit signed!!!!! HAHAHAHAHA sucks for the rest!!!! Numero 2
haha. ya’ll damn fools. shoes arent even THAT tight.
i was the first in line and i didnt see any line cutters or anything and every1 thats pissed about not gettin a shoe and u were there for 7 hours thats ur fault i was there for 26 hours and it was definately worth w8ing for to meet the M.V.P! and to get a signed pair! its sad that people r hating on this event bcus u werent dedicated enough to line up over night. u say were not true sneaker heads but we obviously are more of a sneaker head than u! get on my level! im the 1 in the laker jersey
see what fuckin hype does?.. you guys should not just blame undft.. the bamae should be also shared with nike and BP for making so much noise about it
You guys should be not be mad, these are releasing soon at Nike Town LA.. btw I got my signed pair haha suckahssss
hey kobe, tell me how my ass taste.
danm son people are pissed hey there… hey there… hey there… I nike rep prolly wrote that post.
if you say so….
Hey there… I’m the one with the DeLorean time Machine driving Kobe. I’m not even a basketball fan and he was awesome. A true gentleman. I’m really sorry that not everyone got a chance to meet him or get shoes… I will tell you this… I wanted a pair of shoes in a bad way and was totally willing to pay the $250 for them… but no matter how much pleading and persuading I did, they said that no… all 100 were going to the people in line. So, there was no hoarding. I saw what seemed like over a 100 come out of that store and get photos with my car and hoverboard, etc. I mean… if having a DeLorean and driving Kobe Bryant to the damn event wont get you the right to buy a pair… well, I don’t know what does. Sorry for those who waited that long and didn’t get ‘em. I feel your pain. J Ryan http://www.myspace.com/bttftimemachine
Hey there…
ppl shoulda wore a celtics jersey there
the truth: “u guys all fall for it on the daily! hahahahahahahahahahahahah” apparently you do too, homie, you read hypebeast. don’t you? idiot.
Wow flannel and a beanie in the first pic, perfect cali summer wear.
moemoney: learn english and how to spell (eg., SOAR, HESSITANT), dipshit monkey.
Damien662: “I got 2 pairs…..both signed.” good for you , faggot.
if anyone can get a size 8..8.5 or 9..i will buy for $$$$$$$$$$ alot
Well it looked like a great experience for those who got the sneaks. And for those who didnt I feel where you are coming from. This is what we are dealing today with the shoe game. Its actually at an all time high right now. Cuz people are going to great extense to get there hands on a pair of sneakers. And it is just not kids it is everyone. We go thru the same kind of shit up here with HUF in the Bay. Much props to the kats who came up on the Mcflys and I am tryna get my hands on a pair or 2 myself. If it doesnt happen so be it.
Waited a full 24 hrs - was one of the 1st ten - none of the 1st ten were line cutters i know i was there all night! 1st two kids were local venice kids, venice hi school, both white, both had weekend jobs and saved up. Sorry u didn’t get ur signed sneaks, sorry u didn’t get to kiss Kobe’s MVP’s ass. Undefeated peeps are fans too, tryin to do something a lil extra… Stop hatin - it’s too easy!!!
the REAL star was the freakin’ car!!! i waited forever in that line and true, it’s all hype now but when that car pulled up, everything was erased from my mind. too bad doc or biff didn’t show up!
damn all you fools sound like a bunch of bitches, cryin over some bullshit!! ” me and my son waited for 7 hours and got nuthing” , “fukk undefeated”, “fukk nike”, “fukk kobe”. man up and stop cryin like bitches. you didn’t get ur shit ooh fukkin well. deal with it. I’m not on your side tho. I got 2 pairs…..both signed. ha. so thanks undefeated! thanks kobe,!, and thanks nike! fukk the haters!!!
Both sides brought up some good points. I completely agree with Undefeated’s the lack of organization and their price mark-ups. That whole Santa Monica scene completed skewed my view of Undefeated, cuz I’ve never experienced that kind of wylin’ out chaos with no one attempting to mediate at the one in LA. Those “children” out there were definitely Undefeated’s demographic so I can’t blame the fact that kiddies have the tendency to overly hype sh*t up and blaming’em for being sponsored by mommy does no good either. Example: I pay $465 a monh for my Lanver Evo 9 and could barely afford an intake/exhaust, whereas these spoiled 16 year olds don’t drop a dime for the same car and saving mommy’s allowance for a month will get’em a new set of Volk’s. Unappreciative kiddies exist in every aspect of every game–nuthin we can do. But Undefeated can. Those who waited a whole damn day, 6-7-8-9 hours, whatever and STILL NOT GET A PAIR. That’s the epitamy of wackness. Udefeated needs to honor that kin of dedication and pay some damn homage to the cats that’ve been supporting’em before Nike even recognized them enough to f*ck with. So basically my point is that Undefeated is already aware of the attitudes that most of the hyphy-enduced youngins carry. So not organizing an event that huge was just complete bullsh!t. It’s a damn insult. This ain’t the first time they’ve ever releaed a highly anticipated limited pair. They knew for a fact what would happen and they let it go like a runaway mac truck with brake failure. I don’t know if I’d ever go back there again. Peace ya’ll and let’s try to lower the level of hostility here. Sacrificing your integrity ain’t worth a pair of sneakers.
“athletic footwear bought by the UN-athletic. the world is a funny place” lol…whats even more funny is that the guy who just lost the nba championships gets all this publicity?
athletic footwear bought by the UN-athletic. the world is a funny place
WAAAA! I DIDNT GET MY SHOES WAAAA! what A BUNCH OF SOAR ASS KIDS, U REALLY THINK BEING THE FIRST ONE THERE MEANS ANYTHING? GET A CLUE. I LIKE HOW EVERYONE SAY’S THE GAME IS DEAD, BUT U MUFFUCKER WERE ALL THERE. HOPING TO DROP CASH IN TO UNDFTD’S POCKETS. waaaa! i didnt get one to sell online waaa! the best quotes from these comments are “line cutters”(be a fuckin man) and “AND ALL THOSE FUCKING BEANERS TRYING TO BE A HYPBEAST” (oh im sorry im not a “master race hypebeaster” like yo faggot ass) while all yall were inline I WAS FUCKING ALL YO MOMS…THATS WHY SHE WANST HESSITANT TO GIVE YOU “SHOE MONEY”
u guys all fall for it on the daily! hahahahahahahahahahahahah
what are the true streetwear brands? tell me, idiot.
what are the true streetwear brands. there is no such thing, sucka! if you believe you are rocking true streetwear, you are just a mark-ass punk sucka who got duped by good marketing. you don’t know shit. so fuck you.
Man that is the game and yall appericate the bs any way plus yall dont show the true streetwear brands any love so fuck all yall
the sneakergame has peaked, it’s downhill for undefeated and all these poser, hipster boutique stores in LA and NY. undefeated las vegas will be closing soon. karma is a bitch, that is what you get for screwing customers and overhyping and overcharging for your gear. eat sh*t.
yes. douchebags were selling these shoes on ebay a couple of hours later for $1200. GREED. i’m surprised that undefeated doesn’t get more heat for what they do; feeding into the hype machine, overhyping sh*t, marking up their product when they have a sweetheart deal with nike (eg.: the mcflys were $240, undefeated were marking it up another $20, this is routine for them)….F*CK JAMES BOND AND UNDEFEATED, YOU ARE NO BETTER THAN THOSE WEASELS ON EBAY. i enjoyed meeting good people camping out in line, but that is the second and last time i ever “camp” for shoes. ridiculous. the game IS dead. i wish everyone would take a stand.
Ha ha ha! Kobe’s trying to go back and win the championships!
anger management issues?…you sound like ICE T..talkin about soulja boy..Lol..jk..u have valid points..so just change ur style up..if you feel its getting played. =P
first of all, look at all those poser hypebeast children spending their parent’s money. what is most sad that people whole want the shoe most for what it is probably used for didnt even get it. Such a shame as I pass by, nothinf but a crowd full of children and immature pre-adults with fitted caps aimed towards the moon. What can I say? This is the demographic for these kinds of stores, hype sells and hype kills (on eBay anyways). WHats with the fucking bandwaggoners trying to get on the hype, can you say few years TOO LATE!!! yea fuck kobe and fuck the lakers screw undftd and all those HYPEbEAST STORES, the game is officia lly OVER AND DONE.. KILLED. shoes are all over eBay for ridiculous prices.. talk about the american dream x hype. AND ALL THOSE FUCKING BEANERS TRYING TO BE A HYPBEAST? WTF U AINT GOT NO MONEY FOR IT! STOP PLAYIN HOMBRE!!
I love kobe…that is the dopest ride eveR!
I agree with you 100%. Me and my son were there waiting for 7 hours in the hot sun and didnt get shit. We didnt even get to see Kobe. All the peoplle who got the shoes are already selling them, what a bunch of douche bags. Extreemly unorganized and complete lack of communication. I will NEVER go to Undefeated and buy anything ever again. On top of everything, they raped on the retail price. Undefeated = GREED.
that was the biggest bullsh*t ever. my crew waited all day…kobe shows up an hour late (sh*t was suppose to start selling at 4pm, by the time they did the raffle it was easily 7:30pm, kobe arrived in a delorean and stayed 10 minutes, f*ck that dude)…when he does, everyone bum-rushes the line and f*ggot-*ss weasels cut in line…f*ck undefeated santa monica for running this unorganized, ghetto f*cking operation (you could have easily remedied this mob sh*t by passing out numbered bracelets)…also, it seemed like they only sold like 20 pair (instead of the 100 pair, undefeated hoarders, i know you are hoarding)from my count of suckas (line-cutters) walking out with black bags…then they raffled off only 10 pair at the end, and of course some suckas who waited no more than 10 minutes won a pair of autographed kicks. eff that shiznit, your killing the game. karma. F LINECUTTER WEASELS, F UNDEFEATED, F WUSSY SECURITY, F KOBE, F NIKE.