Beats
The limited-edition release is accompanied by a star-studded golf campaign featuring LeBron James.
Set to drop on August 21, the holder comes in special Beats Pill bundle first, at Dover Street Market London, followed by a global release.
Presented by Spanish rap star BB Trickz.
Available now in Blush Pink and Navy Blue in the UK and US.
The cables launch alongside a funny commercial featuring the brand’s iconic “Pill People”.
Demurely designed with pastel pink “b” logos on each ear.
Featuring 45 hours of total battery life, a 33% smaller case and powered by Apple’s H2 chip – the same found in AirPods Pro 2.
Following Kardashian’s recent Beats Studio Pros.
Arriving sometime next year.
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TikTok also rolled out group chats with up to 32 people.
Following Beats’ beast-selling collaboration with the star in 2022.
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