Daniel Craig Stars in LOEWE FW24 Men's Campaign
Bringing his pop cultural influence to a collection featuring works by American artist Richard Hawkins.
LOEWE has officially unveiled the brand’s Fall/Winter 2024 menswear campaign. Featuring Hollywood star Daniel Craig, known for his iconic role of playing James Bond aka 007, spanning across 15 years, the actor finds himself as the main character for the new campaign.
The FW24 collection featured works by American artist Richard Hawkins. Hawkins, who is a professor of painting and drawing at the University of California, is known for combining pop-culture references with arcane references and quotes. He often takes inspiration from current celebrities, sex tourism as well as Greek and Roman statuary. In the past three decades, Hawkins’ work centered around his fascination for the male body, with literary and philosophical mythologies that underpin its representation. Provocation is collided with aesthetic and are turned into a major inspiration for this collection.
With these campaign images, Craig appears to be the subject of the fascination, going hand-in-hand with Hawkins’ inspiration from current celebrities and Jonathan Anderson‘s ability to merge pop culture with the distinctive LOEWE aesthetic. Take a look above and below at Daniel Craig for LOEWE FW24.
